
Today and tomorrow: SMX London Some events you just cannot afford to miss. SMX London is one of those events. Next to SES London this might be the biggest search event of the year hosted in Europe. Where SES is more and more focusing on those marketers who want to learn about Search, SMX is more and more becoming the event where even search marketers with more experience can learn from one another. To show how serious the organizers of SMX are about bringing more than just presentations SMX has brought their Advanced sessions to London. SMX Advanced, hosted in Seattle earlier this year, was such a success that the organizers decided we Europeans should also have the chance to attend some of the advanced sessions. Searchcowboys will be attending the event the next two days. Off course we will bring you live coverage of the event and let you have a peek of what’s going in Covent Garden. Be sure to check out the program and let us know what you would like to read about! CommentRelated tweets
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Half of it is certainly of interest. Sculpting and siloing, search metrics, CLA, ROI, CTR, ROAS, tools, PPC, integrating marketing and search
Day 1
SMX Boot Camp Track
SMX Boot Camp: Keyword Research Tools & Techniques
Search Issues Track
International SEO - Do you - or can you - sell worldwide?
SMX Advanced Track: Focus On Ads
Avoiding PPC Pitfalls - When done right, pay-per-click (PPC) search ads can be a company’s most valuable marketing channel.
Day 2
Heavy Duty SEO Track
Industrial Strength SEO
SMX Advanced Track: Focus On Organic
Blow Your Mind Link Building Techniques
Alternative Tactics & Diagnosis Track
Integrating Search & Display Marketing Campaigns
SMX Advanced Track: Focus On Organic
My Secret Weapon
SMX Advanced Track: Focus On Organic
What You Should Be Measuring — But Aren’t! - CPA, ROI, CTR, ROAS
General
Expert Website Reviews With The Search Engines
Tue 4 Nov 2008, 11:57