UK adults want to buy online, but businesses aren't ready
53% of British online adults say that they are now conducting more transactions online than they did in the past. They say its due to the current economic climate. The ability to compare products is said to be the main reason for 74% of the researched Brits.
The researched show a couple of other interesting results:
The research also looked at social media. The results show that social media is getting more important to consumers. They are more and more sharing their experiences. 13% of online adults who encountered problems conducting online transactions said they shared those experiences on a blog or social networking site. They however also noted that direct contact with companies declined, even though some of them posted complaints on the companies website.
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