UK kids think top results are most truthful

Mon 12 October 2009 10:02, Bas van den Beld

UK kids think top results are most truthful

An extensive research by Ofcom, British regulatory agency, about  media literacy shows that a third (32%) of UK kids think the top results on search engines are the most truthful results. The report however doesn't say if the children mean the top organic results or the paid results at the top.

Almost every kid (94%) have experience with using a search engine. One in five of the researched children who use search engines however say they do not know how results are ordered (18%), and one in three thinks that the most truthful are shown first (32%).

The research looks at several different issues like children's use of media, parental concerns, and knowledge and understanding of the internet with children in the age between 12 and 15.

The research shows a lot more than just the search knowledge. Ofcom also looked into the parental concerns. It turns out for example that les than 45% have set safe search settings for their children, 13% of parents even say they have never heard of these settings.


The research also shows that social media is very present in the lives of the young ones. Two thirds of the children have set up a social media account at a social networking site. The children are now more likely than last year to restrict access to their profile.

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