UK kids think top results are most truthful
An extensive research by Ofcom, British regulatory agency, about media literacy shows that a third (32%) of UK kids think the top results on search engines are the most truthful results. The report however doesn't say if the children mean the top organic results or the paid results at the top.
The research looks at several different issues like children's use of media, parental concerns, and knowledge and understanding of the internet with children in the age between 12 and 15.
The research also shows that social media is very present in the lives of the young ones. Two thirds of the children have set up a social media account at a social networking site. The children are now more likely than last year to restrict access to their profile.
Tagcloudgoogle earth analytics google youtube mobile microsoft spain bing research yandex viral advertising indonesia privacy business google tools baidu apple matt cutts browser ppc tools social google wave china twitter europe search engine social media search google maps images realtime marketing facebook gmail smx searchcowboys streetview sea