45% doesn't know the difference between paid and organic
45% of those who use Google cannot see the difference between what is a paid and what is an organic result. 1500 respondents were questioned about these and other topics concerning search marketing in a research performed by dutch company First Focus and ValueWait.
Figure above:respondents seeing the difference between organic an paid. No (45%): darker yellow (above); Yes (54%) lighter yellow (below)
Figure above: respondents asked what the yellow ads on top are. Red is "paid ads" (65%); blue is "don't know" (23%).
Google is trustworthy according to the users. Almost 80% answered "yes" on the question if they believed the Google results were trustworthy. Only 3% disagreed. 31% feels Google is also the best source for finding reviews when planning on purchasing products online. 25% said it uses Google as orientation.
Figure above:Respondents believe Google results are trustworthy. Red is "yes" (79%); Blue is "neutral" (16%); Yellow is "disagree" (3%).
The respondents are part of a panel of 5000 which can earn points by answering research questions using their mobile phones. If you want a copy of the researchpaper you can subscribe for it at First Focus. Beware, the researchpaper is in Dutch :).
Tagcloudnews analytics google funny marketing europe google earth internet social china browser google maps social media a4uexpo twitter viral privacy linkbuilding apple smx google tools search engine business yandex google wave matt cutts ppc search seo facebook search engine strategies event ads search engines app realtime blogger yahoo tools streetview