
45% doesn't know the difference between paid and organic 45% of those who use Google cannot see the difference between what is a paid and what is an organic result. 1500 respondents were questioned about these and other topics concerning search marketing in a research performed by dutch company First Focus and ValueWait. ![]()
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Google is trustworthy according to the users. Almost 80% answered "yes" on the question if they believed the Google results were trustworthy. Only 3% disagreed. 31% feels Google is also the best source for finding reviews when planning on purchasing products online. 25% said it uses Google as orientation. ![]()
The respondents are part of a panel of 5000 which can earn points by answering research questions using their mobile phones. If you want a copy of the researchpaper you can subscribe for it at First Focus. Beware, the researchpaper is in Dutch :). CommentRelated tweets
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Comments (2)
Hi Bas, thanks for the great write up and translation work. We will be making a summary available in English, anyone who would like to receive can email us on our info account, info [at] firstfocus dot nl or Tweet me @seomenno
Cheers, Menno
Di 29 sep 2009, 18:17
This is very interesting data thank you so much for sharing. It helps support an argument I made eariler today about paid search providing better ROI for small local businesses then SEO. This is especially true when combined with a social networking strategy that targets your local market.
Do 5 nov 2009, 20:51