45% doesn't know the difference between paid and organic
45% of those who use Google cannot see the difference between what is a paid and what is an organic result. 1500 respondents were questioned about these and other topics concerning search marketing in a research performed by dutch company First Focus and ValueWait.
Figure above:respondents seeing the difference between organic an paid. No (45%): darker yellow (above); Yes (54%) lighter yellow (below)
Figure above: respondents asked what the yellow ads on top are. Red is "paid ads" (65%); blue is "don't know" (23%).
Google is trustworthy according to the users. Almost 80% answered "yes" on the question if they believed the Google results were trustworthy. Only 3% disagreed. 31% feels Google is also the best source for finding reviews when planning on purchasing products online. 25% said it uses Google as orientation.
Figure above:Respondents believe Google results are trustworthy. Red is "yes" (79%); Blue is "neutral" (16%); Yellow is "disagree" (3%).
The respondents are part of a panel of 5000 which can earn points by answering research questions using their mobile phones. If you want a copy of the researchpaper you can subscribe for it at First Focus. Beware, the researchpaper is in Dutch :).
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12 June 2013 / 13 June 2013