Search drives growth online ad spending
In 2010 global Internet advertisement will grow 11% to almost 44 billion Euros. That is about 15% of all global ad spending and 13% more than in 2009. This is the result of a research performed by GroupM.
The growth is to come from search and mobile. Search advertising will take a 43% share of all Internet advertising in 2010, climbing from 38% in 2006.
In the press release Rob Norman, CEO of GroupM Interaction, stated: "Search remains a key driver of digital marketing as advertisers compete to capture a disproportionate share of the intention that search behavior represents."
Where Google has just opened its doors for display advertisements GroupM predicts that display Internet advertising continues will lose share. The loss is minor though, only 1% compared to last year, from 35% to 34%. It is however a decline which has been going on since 2006 when display Internet advertising had a share of 39%.
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