Search drives growth online ad spending In 2010 global Internet advertisement will grow 11% to almost 44 billion Euros. That is about 15% of all global ad spending and 13% more than in 2009. This is the result of a research performed by GroupM. The growth is to come from search and mobile. Search advertising will take a 43% share of all Internet advertising in 2010, climbing from 38% in 2006.
In the press release Rob Norman, CEO of GroupM Interaction, stated: "Search remains a key driver of digital marketing as advertisers compete to capture a disproportionate share of the intention that search behavior represents." Where Google has just opened its doors for display advertisements GroupM predicts that display Internet advertising continues will lose share. The loss is minor though, only 1% compared to last year, from 35% to 34%. It is however a decline which has been going on since 2006 when display Internet advertising had a share of 39%.
CommentIndian Alliance Focuses on Onlin...0 comments  With a current size of 43 million viewers, India’s Internet video consumption market is growing at a very fast pace. To take advantage of this large market, 2 In...... read more
Fed Up with Ads on Social Networ...0 comments  In case you haven’t noticed, advertisements on social media sites are becoming more and more prevalent. The companies that advertise on your favorite social netw...... read more
Facebook Eases Investor Concerns0 comments  Despite concerns over the company’s ability to sell adverts on mobile devices, Facebook has reported an increase in mobile advertising revenues this past quarter...... read more
Research: Public Holiday Makes P...0 comments  International Labour Day is celebrated annually on May 1st (yesterday). In several countries, International Labour Day is usually put as a public holiday to celebrate ...... read more
|
Last Comments
EventsUpcoming event
Last event
Bloggers
Latest Videos
  Columns
Tagcloudsocial searchcowboys app blogger mobile research search engine strategies iphone twitter google google wave yandex images video android google tools bing realtime google earth advertising analytics baidu youtube sea seo viral russia gmail adwords website search engines search sem ses facebook streetview blog social media a4uexpo londonMost Commented
AgendaMost Read
|
   Search |
© 2013 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.
All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap
