Google news' extreme celebrity boost
Whenever something happens with celebrities people tend to go to Google and do a Google-search about the celebrity. Many people also directly go to Google News to perform that search.
Last week a lot of stuff happened with celebrities. In the week Patrick Swayze died Kayne West decided to run unto the stage of the MTV Awards. This resulted in the UK in a huge increase of traffic to Google News.
According to Hitwise Google News was the second biggest recipient of UK searches for ‘patrick swayze’ and ‘kanye west’ (picking up 8.25% and 8.26% of traffic respectively), third for ‘katie price’ (9.29%) and fourth for ‘keith floyd’ (5.28%).
In total Google News UK saw an increase of 71%, which is extremely high. Even Michael Jackson's death didn't provoke an increase like this so there maybe more to it than Swayze and West.
Tagcloudfunny tools ses europe facebook youtube yahoo advertising search engine strategies app ads adwords street view spain interview images baidu russia streetview blog smx news social viral analytics seo website android ppc yandex iphone browser sem search engine searchcowboys google earth realtime video blogger sea