Google news' extreme celebrity boost

Tue 22 September 2009 10:15, Editors

Google news' extreme celebrity boost

Whenever something happens with celebrities people tend to go to Google and do a Google-search about the celebrity. Many people also directly go to Google News to perform that search.

Last week a lot of stuff happened with celebrities. In the week Patrick Swayze died Kayne West decided to run unto the stage of the MTV Awards. This resulted in the UK in a huge increase of traffic to Google News.

According to Hitwise Google News was the second biggest recipient of UK searches for ‘patrick swayze’ and ‘kanye west’ (picking up 8.25% and 8.26% of traffic respectively), third for ‘katie price’ (9.29%) and fourth for ‘keith floyd’ (5.28%).

In total Google News UK saw an increase of 71%, which is extremely high. Even Michael Jackson's death didn't provoke an increase like this so there maybe more to it than Swayze and West.

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