Google news' extreme celebrity boost
Whenever something happens with celebrities people tend to go to Google and do a Google-search about the celebrity. Many people also directly go to Google News to perform that search.
Last week a lot of stuff happened with celebrities. In the week Patrick Swayze died Kayne West decided to run unto the stage of the MTV Awards. This resulted in the UK in a huge increase of traffic to Google News.
According to Hitwise Google News was the second biggest recipient of UK searches for ‘patrick swayze’ and ‘kanye west’ (picking up 8.25% and 8.26% of traffic respectively), third for ‘katie price’ (9.29%) and fourth for ‘keith floyd’ (5.28%).
In total Google News UK saw an increase of 71%, which is extremely high. Even Michael Jackson's death didn't provoke an increase like this so there maybe more to it than Swayze and West.
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12 June 2013 / 13 June 2013