Shownotes Searchcowboys on Webmasterradio - episode 7

Fri 2 October 2009 11:03, Editors

Shownotes Searchcowboys on Webmasterradio - episode 7

Last night the Searchcowboys show on Webmasterradio was one without our regular host Roy Huiskes. Because of the birth of his second son he couldn't join in. He was however replaced by two well known search marketers from the UK: the Myers family. Lisa and Jon Myers joined Bas to discuss the search market.

Did you miss the live show? No worries, you can listen to the podcast below or at webmasterradio or download it. The shownotes are below. We are now also to be found on iTunes! So subscribe to our podcast and you'll never miss one again. The shownotes are below.

Listen to or download the show here

Shownotes Episode 7 - October 1st 2009

Norwegian SEM Conference
Lisa and Jon both spoke at the SEM conference in Norway. They discussed what the conference was about and what they talked about.


Google Wave invites
This week Google started sending out Google Wave invites. Who got one? Do we want one? And how can we get one? What would we do with it?

Links to related stories:
Google Wave phase 2 starts Wednesday
How Google Can Make Money With Google Wave
Our Daily Search Pic(k): waiting for the Google Wave invite

Online Ad Spend surpasses TV for the first time
online ad spend has surpassed TV in the UK as the single biggest advertising medium. Online advertising now accounts for 23.5% of all UK ad spend at a total of £1.75 billion. This is an increase of 4.6% compared to the previous year while TV dropped by 17%. Will this finally mean the big shift is there? Or is this just a one time issue?

Links to related stories:
Online Ad Spend surpasses TV for the first time
Online advertising beats TV for the first time
Online advertising boom driven by search

Many don't know the difference between paid and organic
A Research in Holland shows many searchers who use Google don't know the difference between organic and paid result, but mostly click on the organic results. Not a big surprise, but still, what does this mean?

Links to related stories:
45% doesn't know the difference between paid and organic

Lisa & Jon send us this great picture of the both of them ;)


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