Back to Adwords-basics

Mon 16 Mar 2009, Bas van den Beld

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Google believes that (search) marketers are forgetting about the basics of Adwords, that's what you can conclude if you see the video below. Advertisers almost always know what to do with the 'advanced features' but forget about how the auctioning actually works. So Google decided to call in Chief Economist Hal Varian to explain how your maximum CPC bid and Quality Score determine how much you actually pay for an ad click on Google's search results pages. ... read more

Hacking Google Analytics for Key...

Mon 16 Mar 2009, Editors

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Linda Bustos of Getelastic.com decided to make a screencast explaining how to set up custom filters that will expose the actual search queries that trigger your paid search ads within Google Analytics. A very usefull and interesting screencast we are happy to share here with you. Look for more videos in our videochannel! ... read more

Is Vodafone replacing Google wit...

Mon 16 Mar 2009, Bas van den Beld

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Is Vodafone replacing Google with Yahoo?
The world of search is a strange world, so is the mobile world. You can never be sure of your position in the market so it seems.Yahoo seemed nearly dead six months ag...... read more

AdWords-Favicons available for a...

Sat 14 Mar 2009, Martin Assmann

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AdWords-Favicons available for a bigger audience?
Already in the last few days Google tested favicons in AdWords ads for a small audience, amongst others in Germany. I just read about it but I wasn't able to see the...... read more

Our weekend reading list - Week ...

Fri 13 Mar 2009, Bas van den Beld

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Our weekend reading list - Week March 6th - 13th
Every week Searchcowboys will give you a list of articles for you to read over the weekend.We collect the best posts on Searchcowboys and give you some more links to g...... read more

Spacetime goes webbased

Fri 13 Mar 2009, Bas van den Beld

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Spacetime goes webbased
Until now Spacetime, the visual search engine, could only be used as a stand alone browser. With that browser you can surf in 3D. You can shuffle through your pages.Se...... read more

Search engines can't help UK Sal...

Fri 13 Mar 2009, Bas van den Beld

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Search engines can't help UK Sales and marketing executives
Sales and marketing executives in the UK using automated sales intelligence are more effective than those who are using search engines as a researching tool. This is t...... read more

Did you mean.. Paris Hilton?

Thu 12 Mar 2009, Bas van den Beld

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Did you mean.. Paris Hilton?
It's one of the terms most searched for world wide. And you're never really sure if the searchers means the city or the woman: Paris. The searches "Paris France" or "P...... read more

Google 'revamping' some features

Thu 12 Mar 2009, Bas van den Beld

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Google 'revamping' some features
Somehow Google has a habit of introducing new tools or new features all on one single day. Yesterday seemed to be one of those days.We reported about the introduction ...... read more

Marissa Mayer sits down and talks

Wed 11 Mar 2009, Editors

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Last week Marissa Mayer was a guest on the US show of Charlie Rose. She sat down and talked for almost an hour about Google. A very interesting video to sit down and watch (if you have an hour left). ... read more

Tell Google what kind of ads you...

Wed 11 Mar 2009, Bas van den Beld

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Tell Google what kind of ads you want
Today I was invited to Google to get some news about a couple of new features Google will be rolling out. With the statement "Bringing the science of search to the art...... read more

Are you a follower already?

Wed 11 Mar 2009, Editors

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Are you a follower already?
Searchcowboys is always on top of the news. We provide you with the latest information on search and search related topics. But not only that, Searchcowboys has a lot ...... read more

Next week: SES Amsterdam

Wed 11 Mar 2009, Editors

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Next week: SES Amsterdam
Next week Search Engine Strategies is for the first time ever opening its doors in the Netherlands. This SES Amsterdam is a cooperation between the Dutch conference "S...... read more

British? Get a BBC link! They're...

Tue 10 Mar 2009, Bas van den Beld

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British? Get a BBC link! They're free!
The BBC websites are without a doubt one of the most popular sites in the UK. The sites were among the six most visited sites in the UK last year. Getting a link from...... read more

Find the real Sergey Brin

Tue 10 Mar 2009, Bas van den Beld

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Find the real Sergey Brin
At The Next Web-log they found a nice video taking us back to 2001. At that year Sergey Brin played a part in the US-show “To Tell The Truth”. This show, w...... read more

UK searches focus on TV and Games

Tue 10 Mar 2009, Bas van den Beld

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UK searches focus on TV and Games
We reported last week that Facebook was the most searched for brand in the UK so far this year. The research was performed by Hitwise.This research however shows us mo...... read more

Start advertising on search engi...

Tue 10 Mar 2009, Jeffrey Bleijendaal

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Start advertising on search engines a.s.a.p.! Or not?
Advertising on search engines like Google, Yahoo! and MSN is still one of the most powerful advertising methods at this moment and therefore the number of advert...... read more

Social Media growing in Germany

Mon 9 Mar 2009, Editors

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Social Media growing in Germany
Comscore has released more numbers on the German market. Based on the comScore World Metrix user metrics the German Social Media market grew with 36 percent.In Germany...... read more

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