SES Day 2 Session 2 - Digital As...0 comments The second session of day 2 covered digital asset optimisation. It’s often difficult to establish value of the digital assets and establish how they tie into the ROI matrix. It was a great session with some expert speakers. Anne Kennedy – how to supercharge your organic results
It’s really important to speak the IT and business language as DAO is a very broad term, ensure they know it’s about media files on your site.
DAO is the practise of optimising all your conten...... read more
Social media marketing strategie...4 comments  Thus far, many social media marketers, whether working for major companies or representing themselves, have focused on the direct value of social media. From Twitter f...... read more
SES London: Avinash Kaushnik on ...0 comments  Avinash Kaushnik was a strong opener on the first day of Search Engine Strategies 2010 London. He baffled the audience with a mix of bold statements and smart yet acce...... read more
New agreement with Facebook coul...0 comments  End of last week Facebook renegotiated its agreement with Microsoft. One of the consequences is that Facebook will take care of its own display ad business but the big...... read more
Session 2 Day 1 – SES – Real...0 comments Second session of the day and the focus was on real time search. It was an interesting session although probably didn’t contain that much information on opportunities within real time search within Google. Firstly @aaronkahlow started off with an interesting and super quick presentation with some very interesting facts, figures and trends. A few highlights:
Most people think Twitter and Facebook when they thing social media contribution but these two only amount for 40% of all the so...... read more
PPC and click-through on social ...1 comment  Social media platforms a often praised amongst marketers for their free traffic, or for PPC marketers, very inexpensive traffic, and ease of operation. Offering access...... read more
Our Daily Search Pic(k): Finnish...0 comments 
Like this Pic? Twitter it!. Full version on Flickr.
Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on Twitter!
... read more
Our weekend reading list Februar...0 comments  Every week Searchcowboys informes you about what were the hot topics of the
week, both on Searchcowboys and on other places of the world wide web.
Its my final week...... read more
Presentation: SES London 2008 - ...Fri 12 Feb 2010, Editors 0 comments As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008.
SES London 2008 - Search Ad Platforms
View more presentations from Richard Gregory.
... read more
Our Daily Search Pic(k): Bas say...Fri 12 Feb 2010, Editors 4 comments 
Like this Pic? Twitter it!. Full version on Flickr.
Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on Twitter...... read more
Google Buzz is... well... see fo...0 comments Google Buzz has been received with mixed feelings by many. And off course it immediately gets people to be creative. Like those who made this video. ... read more
Now Spanish publishers want piec...Thu 11 Feb 2010, Bas van den Beld 0 comments  It just doesn't seem to stop in Europe when it comes to publishers fighting Google. Germany is probably the most reluctant towards the search giant, but also France, I...... read more
Our Daily Search Pic(k): The Sta...0 comments 
Like this Pic? Twitter it!. Full version after the read more.
Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on...... read more
Searchcowboys radioshow - episod...1 comment  This Tuesday we (Bas and Roy) in the Searchcowboys Radioshow were joined by no other than Author, President of Web Analytics Association, founder of eMetrics Marketing...... read more
SEMSEO and Pubcon conference sho...Wed 10 Feb 2010, Evert Veldhuijzen 0 comments  One of the highlights in a German searchmarketer's year is the SEMSEO conference & Pubcon in Hannover. The event is organized by Abakus Internet Marketing, one of ...... read more
Buzz around Google Buzz0 comments  It probably hasn't escaped to your attention that Google yesterday launched "Google Buzz". In an attempt to get grip on social media they launched what is said to be a...... read more
Our Daily Search Pic(k): history...1 comment  Like this Pic? Twitter it!. Full version on Flickr.
Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on Twitter!... read more
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