A new blogger that forgot to int...

Mon 1 Mar 2010, Stijn De Meyere

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A new blogger that forgot to introduce himself
Please allow me to introduce myself since a friendly visitor of this blog last week told me that it’s a custom to do this. Well, my name is Stijn De Meyere and l...... read more

Search engine marketing: let’s...

Fri 26 Feb 2010, Stijn De Meyere

20 comments

Search engine marketing: let’s broaden our horizon
As search engine marketers we are specialized, besides in SEM as such, in traffic building, writing effective text ads, conversion and even web analytics. Lately, I ha...... read more

Partnership between Yahoo and Tw...

Thu 25 Feb 2010, Editors

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Partnership between Yahoo and Twitter includes Yahoo! Search
Yahoo, the arch rival of Google is all set to make its website and search more compelling. Yahoo will now show a wider range of Twitter updates in its search results. ...... read more

New Tools in Raven SEO Toolbox

Mon 22 Feb 2010, Evert Veldhuijzen

7 comments

New Tools in Raven SEO Toolbox
Raven SEO toolbox is one of the few tools I use on a daily basis. For three weeks Raven announced a partnership with Majestic SEO and now they already released two new...... read more

Google's Personalized Search: is...

Mon 22 Feb 2010, Barry Adams

1 comment

Google's Personalized Search: is it real?
Back in December of last year Google announced it would be rolling out its Personalized Search feature to all its users. Searchcowboys has written before about the p...... read more

Paid Linking is Dying. Time to M...

Sat 20 Feb 2010, Editors

11 comments

[Christopher Angus] The fields of Search and SEO are – at least in terms of the internet – not incredibly new areas of business, after all, since the early days, people have wanted their websites and web businesses to perform well for them whilst simultaneously outperforming the competition. It might not have always been called the names it has now, but we can all understand its methods and age in some respect, at least.As an established and successful SEO myself, I’ve been ...... read more

Article marketing versus PPC mar...

Fri 19 Feb 2010, Stijn De Meyere

2 comments

Article marketing versus PPC marketing
Content and article marketing are highly popular method for beginner marketers to gain traffic. Despite occasional disdain from experienced PPC marketers, it is also a...... read more

SES London 2010 : Jim Sterne on ...

Fri 19 Feb 2010, J-P De Clerck

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SES London 2010 : Jim Sterne on social media analytics
Yesterday, web analytics specialist Jim Sterne, shared his views at the Search Engine Strategies London conference. Sterne, who also founded the Web Analytics Associat...... read more

Welcome to the new SearchCowboys

Thu 18 Feb 2010, Henk de Hooge

1 comment

Welcome to the new SearchCowboys
As you will know by now, chief editor Bas van den Beld, last week-end said goodbye. We thank him for having worked hard and filled with enthusiasm for SearchCowboys.Ba...... read more

SES Day 2 Session 2 - Digital As...

Wed 17 Feb 2010, Louis Venter

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The second session of day 2 covered digital asset optimisation. It’s often difficult to establish value of the digital assets and establish how they tie into the ROI matrix. It was a great session with some expert speakers. Anne Kennedy – how to supercharge your organic results It’s really important to speak the IT and business language as DAO is a very broad term, ensure they know it’s about media files on your site. DAO is the practise of optimising all your conten...... read more

Social media marketing strategie...

Wed 17 Feb 2010, Editors

4 comments

Social media marketing strategies for SEO purposes
Thus far, many social media marketers, whether working for major companies or representing themselves, have focused on the direct value of social media. From Twitter f...... read more

SES London: Avinash Kaushnik on ...

Tue 16 Feb 2010, J-P De Clerck

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SES London: Avinash Kaushnik on long-tail keywords
Avinash Kaushnik was a strong opener on the first day of Search Engine Strategies 2010 London. He baffled the audience with a mix of bold statements and smart yet acce...... read more

New agreement with Facebook coul...

Tue 16 Feb 2010, Editors

0 comments

New agreement with Facebook could be turning point for Bing
End of last week Facebook renegotiated its agreement with Microsoft. One of the consequences is that Facebook will take care of its own display ad business but the big...... read more

Session 2 Day 1 – SES – Real...

Tue 16 Feb 2010, Louis Venter

0 comments

Second session of the day and the focus was on real time search. It was an interesting session although probably didn’t contain that much information on opportunities within real time search within Google. Firstly @aaronkahlow started off with an interesting and super quick presentation with some very interesting facts, figures and trends. A few highlights: Most people think Twitter and Facebook when they thing social media contribution but these two only amount for 40% of all the so...... read more

PPC and click-through on social ...

Tue 16 Feb 2010, Editors

1 comment

PPC and click-through on social media platforms
Social media platforms a often praised amongst marketers for their free traffic, or for PPC marketers, very inexpensive traffic, and ease of operation. Offering access...... read more

Our Daily Search Pic(k): Finnish...

Mon 15 Feb 2010, Editors

0 comments

Our Daily Search Pic(k): Finnish Streetview humor
Like this Pic? Twitter it!. Full version on Flickr. Have any suggestions for our Daily Search Pic(k)? E-mail us or DM or message us on Twitter! ... read more

Our weekend reading list Februar...

Fri 12 Feb 2010, Editors

0 comments

Our weekend reading list February 6th - 12th
Every week Searchcowboys informes you about what were the hot topics of the week, both on Searchcowboys and on other places of the world wide web. Its my final week...... read more

Presentation: SES London 2008 - ...

Fri 12 Feb 2010, Editors

0 comments

As you know next week its time for SES London 2010. Many presentations will be held again. But what about the presentations from the past? Are they still valuable? For example this one, from SES London 2008. SES London 2008 - Search Ad Platforms View more presentations from Richard Gregory. ... read more

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