Google reveals AdSense revenue s...

Tue 25 May 2010, J-P De Clerck


Google reveals AdSense revenue share: do you care?
When Google publishes its quarterly results, it always mentions the part of the turnover going to partners, mainly publishers making use of Google’s AdSense plat...... read more

SEO tactics and updates from A4U...

Fri 21 May 2010, Jaap Jacobs


SEO tactics and updates from A4U Expo
It has been some amazing days in Munich. There are some great SEO experts which told us about some good tactics. Some of these would be quite useful for affiliate...... read more

Search rules in online retailing

Thu 20 May 2010, J-P De Clerck


Search rules in online retailing
According to Internet Retailer's recent search engine marketing survey, SEM is one of (online) retailing's fundamentals. US retailers keep pouring money into search en...... read more

Attribution Drama

Tue 18 May 2010, Jaap Jacobs


Attribution Drama
The online discussion of 2010: conversion attribution. Without any doubt. Also at A4U Expo where I and my colleagues are blogging about the best presentations, tips an...... read more

Linkbuilding outside of the box ...

Tue 18 May 2010, Editors

1 comment

The third session of the first day is about linkbuilding. It is one of the most time consuming and difficult elements of SEO, so the room was packed with people dying to know more on how to easily get more links. Linkbuilding is wrong Andrew Girdwood is up first and start with a slide that says: "Link building is wrong". Andrew proceeds and explains that we, if we look at it objectively, are making a mess of the online landscape with our poor attempts to gain links and keep gaining links. ...... read more

Leveraging digital assets to max...

Tue 18 May 2010, Editors

1 comment

This session is all about universal search and the possibilities it has to offer to maximize any SEO efforts. Think of images, video's, but also sources like Google News. Ask Jeeves focusses on Universal Search to answer questions First up is Rob Sheppard, product manager of Ask Jeeves UK. He explains what Ask Jeeves is doing on the field of Universal Search at the moment.  What Rob tells us, isn't truly new, as we already have seen this all over at Google. Rob shared with us that Univ...... read more

SEO Ranking Factors - SMX 2010 r...

Tue 18 May 2010, Editors


For those who haven't been following the Twitter stream of Searchcowboys, we'll be giving you a sum up of all the important news and figures here of day 1 at SMX Advanced London.  Keynote: Barak Berkowitz of Wolfram|Alpha about their product First up is Barak Berkowitz, CEO of Wolfram|Alpha. Although we are used to getting a keynote about the market and where we are going, Berkowitz gave us a presentation of their product and the functionalities it offers at this moment. Berkowitz stat...... read more

How to identify good keywords us...

Fri 14 May 2010, J-P De Clerck


How to identify good keywords using social media monitoring
I guess I don’t have to explain the importance of finding good keywords in search engine marketing. If you want a website, blog or specific page to be found via ...... read more

The three SEO timelines and rank...

Thu 13 May 2010, J-P De Clerck


The three SEO timelines and ranking algorithms
In a new slideshare presentation HubSpot presents some stats from the 'Inbound marketing' report it published earlier this year but the slideshare also contains intere...... read more

Content & conversion: is goo...

Thu 13 May 2010, J-P De Clerck


Content & conversion: is good SEO copywriting enough?
Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. After all, that's what SEM is about as well: getti...... read more

Google’s lessons in dating: SE...

Wed 12 May 2010, J-P De Clerck


Google’s lessons in dating: SEO and relationships
As you could read earlier today, Search Cowboys will (obviously) be covering SMX London 2010. This reminded me of a video I stumbled upon recently, from the SMX West e...... read more

Berkowitz announced as keynote s...

Wed 12 May 2010, Editors

1 comment

Berkowitz announced as keynote speaker at SMX London '10
This week, Third Door Media announced that Barak Berkowitz will be keynote speaker at SMX Advanced London 2010, the only search marketing conference designed exclusive...... read more

An interim-publisher saying hell...

Wed 12 May 2010, J-P De Clerck


An interim-publisher saying hello & inviting you to converse
Yesterday my friend Henk asked me if I wanted to blog on this group blog, an invitation I accepted (if not I wouldn’t be posting this, obviously). When talking a...... read more

How to measure the influence and...

Wed 12 May 2010, Stijn De Meyere


How to measure the influence and conversion of social media
Below is a YouTube movie that is not really new but it’s still very relevant and explains well how to measure social media. Amy Martin of Digital Royalty offers ...... read more

Onsite social optimization: bene...

Tue 11 May 2010, J-P De Clerck


Onsite social optimization: benefits and strategies
The process of using social networking sites to increase traffic is known as onsite social optimization. An online business that employs different strategies, such...... read more

Social media and search: SMO in ...

Tue 11 May 2010, J-P De Clerck


According to UK-based PR, search and social media agency Punch Communications, “the addition of real time social media factors into results on search engines could serve to galvanize the quality of organic search”. The influence of social media on search engine results is becoming more and more prominent every day, and is likely to get even more significant in near future. News or current events are traveling across the world much quicker than ever before thanks to social media. M...... read more

Guest blogging for dummies

Tue 11 May 2010, Stijn De Meyere


I’m a relatively new face on this blog, and blogged here for a while, and I thank the owners of it to have given me the opportunity to be here. I’ve been following, to my stupefaction, what has been going on here the last few days, so I wanted to talk about guest blogging. When people invite me to guest blog, I thank them. Not because I can use the exposure or links, but because they think I can add value to what they do. It’s standard practice that the people who i...... read more

Social Media Revolution 2 (Refre...

Tue 11 May 2010, Editors


Social Media Revolution 2 is a refresh of the original video with new and updated social media & mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman. ... read more

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    Profession: Customer-centric digi...

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