Summary: Search University II - ...

Tue 29 Jun 2010, Gabriel Goldberg

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Come and have a look at the summary of the second edition of the Search University event that took place in Brussels on Friday 28 May 2010 at the prestigious Méridien Hotel. Search University has become the meeting place for European and Belgian experts in Search Marketing. The initiative and program are supported by Google and Microsoft. Speakers included Matt Cutts, Chewy Trewhella, Steffen Ehrhardt & Olivier Zimmer from Google. Other speakers included Gerald Claessens from Kne...... read more

Wanna use shortcuts for AdWords ...

Fri 18 Jun 2010, Gabriel Goldberg

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Wanna use shortcuts for AdWords Editor?
Here's a very GEEK post on a simple piece of information you will find nowhere on Google Help Pages. Yet, this is very useful for all SEA specialists out there. We hav...... read more

Super Affiliates: 12 Tips to inc...

Mon 14 Jun 2010, Lorenzo Martopawiro

4 comments

Super Affiliates: 12 Tips to increase productivity & profit
The ever growing popularity of affiliate marketing makes it tougher and tougher to grow your affiliate business nowadays. Although there is still room in the affilia...... read more

How to promote your Twitter on t...

Sat 12 Jun 2010, Gabriel Goldberg

1 comment

How to promote your Twitter on the Google Content Network
Twitter and Google AdWords Google announced recently a new AdWords Beta. For the moment  it is possible to advertise on AdWords to acquire new followers on ...... read more

Truveo lends a hand to Facebook ...

Fri 11 Jun 2010, J-P De Clerck

2 comments

Truveo lends a hand to Facebook to compete with YouTube
An increasing number of marketers and, obviously, also search engine marketers are discovering the possibilities of online video. With YouTube videos showing up in Goo...... read more

Introducing myself to the commun...

Fri 11 Jun 2010, Gabriel Goldberg

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Introducing myself to the community: Gabriel from Semetis
Following a couple of discussions with the publisher Jean-Paul De Clerck, I have decided to join the growing international community of Search Cowboys and exchange wit...... read more

Google catches up with digital r...

Thu 10 Jun 2010, J-P De Clerck

1 comment

Google catches up with digital reality: Caffeine is served
Obviously, the news of the day is the launch of Google’s new web indexing system, Caffeine. According to Google, the new index provides “50% fresher result...... read more

Mobile Internet is growing in Be...

Wed 9 Jun 2010, Gabriel Goldberg

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Mobile Internet is growing in Belgium: what about Europe?
Here is a first post by Gabriel Goldberg from Semetis. Gabriel will introduce himself to the readers later this week. At the beginning of April 2010, we published t...... read more

SearchCowboys: a community update

Tue 8 Jun 2010, J-P De Clerck

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SearchCowboys: a community update
It's almost a month now since I proposed to become publisher ad interim of this blog. I got in touch with all the bloggers by email, we talked about what should change...... read more

SEO and SEA thrive while Google ...

Fri 4 Jun 2010, J-P De Clerck

1 comment

SEO and SEA thrive while Google campaign prices keep growing
Econsultancy just released its UK Search Engine Marketing Benchmarking Report 2010 in collaboration with Guava. The report found that UK companies “have ramped u...... read more

How Google sees branding & y...

Thu 3 Jun 2010, J-P De Clerck

1 comment

How Google sees branding & your brand can shine in search
I admit that I’m a bit late with this but last month I bookmarked an interesting post by Sam Battin, Senior Search Strategist at Performics, regarding Google&rsq...... read more

SEO and PR: using all possibilities

Wed 2 Jun 2010, Gerben Kegge

2 comments

SEO and PR: using all possibilities
This article tries to show the important relationship between SEO and PR. A lot of oppurtunities and possibilities are missed because not all available media channels ...... read more

Universal search in relation to ...

Tue 1 Jun 2010, Gerben Kegge

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Universal search in relation to the upcoming local search
The article about Universal search in relation to upcoming local search is my first article. It was Tom Crithclows inspiring presentation at the a4u Expo in Munich tha...... read more

Jeffrey Eisenberg on SEM intent ...

Mon 31 May 2010, J-P De Clerck

1 comment

Jeffrey Eisenberg on SEM intent and landing page conversion
Recently, I posted an article on another blog about a nice comparison Jeffrey Eisenberg made of online conversion from SEM as a contract with the online (prospective) ...... read more

MayDay update confirmed by Googl...

Fri 28 May 2010, Dennis Sievers

14 comments

MayDay update confirmed by Google - Watch your back..links
Surprise, but no surprise. Google finally has confirmed the Google Mayday update. At Google I/O, Matt Cutts confirmed that Google has changed the search algorithm. The...... read more

Best of social & analytics t...

Thu 27 May 2010, Editors

1 comment

At Search Cowboys we covered day 1 of SMX Advanced London last week. Although there were less visitors the second day, the social and analytics tracks definitely were worth visiting. In this post, we summarize all the interesting quotes, statements and information of the second day. Those who have been following our twitter feed last week already have seen most of the best news that day.  Conversion science - the ultimate goal is customer conversion In this session, with Chris Sherman ...... read more

The double value of a first plac...

Wed 26 May 2010, J-P De Clerck

4 comments

The double value of a first place in Google’s search results
A study carried out by Chitika Research points out that the “value” of a first place ranking in Google’s organic search results is worth more than tw...... read more

Google reveals AdSense revenue s...

Tue 25 May 2010, J-P De Clerck

1 comment

Google reveals AdSense revenue share: do you care?
When Google publishes its quarterly results, it always mentions the part of the turnover going to partners, mainly publishers making use of Google’s AdSense plat...... read more

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