General intro on Display Network

Mon 21 Mar 2011, Kelly Ge

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General intro on Display Network
To reach more target audience in a short time, the exposure on the paid search is not enough. Similar to Google, Baidu, indexed over 60 millions Chinese display pages,...... read more

The lifetime value of customers ...

Sun 20 Mar 2011, J-P De Clerck

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The lifetime value of customers in PPC and conversion
The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a ...... read more

Indonesia's Largest Community: K...

Wed 9 Mar 2011, Vitto Christaldi

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Indonesia's Largest Community: Kaskus
If you read my last article, you probably remember KasPay, the online payment system made by Kaskus. So what is Kaskus and what is so special about it? Let's take ...... read more

The trouble with measuring integ...

Fri 4 Mar 2011, J-P De Clerck

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The trouble with measuring integrated search and display ads
For years, developers and service providers have worked to provide more and more ways for marketers to track their online marketing budgets. This has built a reputatio...... read more

SEA and landing pages: the brand...

Wed 2 Mar 2011, J-P De Clerck

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SEA and landing pages: the branding perspective
Lorie Weiman wrote a nice post recently for Search Engine Land where she offers some tips on using search for branding. As she points out in her post, branding is not ...... read more

Indonesian Groupon Clones

Mon 28 Feb 2011, Vitto Christaldi

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Indonesian Groupon Clones
When Andrew Mason started Groupon in 2008, he probably would have never guessed (or maybe he did) that Groupon would expand to 35 countries in the world, except Indone...... read more

Is Google preparing for an onli...

Fri 25 Feb 2011, J-P De Clerck

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 Is Google preparing for an online reputation service?
Clement Grygier recently wrote an interesting post on the Influenceon website, a community built with Ning for specialists in the fields of online reputation, social...... read more

Search University in Brussels - ...

Fri 25 Feb 2011, Gabriel Goldberg

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The third edition of the acclaimed Search University in Belgium : a full day intensive search marketing program with real tips, tricks, and cases. Search University gives you concrete insights from International and Belgian Search Marketing professionals, including a keynote speaker from Google US in Mountain View. The initiative and program are supported by Google and Microsoft which contribute with confirmed speakers.   This unique event presents real tips, tricks, and cases ...... read more

How to improve Baidu quality score

Wed 16 Feb 2011, Kelly Ge

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How to improve Baidu quality score
Baidu gives each keyword in campaigns a quality score. The quality score does not have much impact on the biding price, effectiveness of ads and ROI, but mostly deci...... read more

Foursquare vs Koprol

Mon 14 Feb 2011, Vitto Christaldi

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Foursquare vs Koprol
The journey of the online market in Indonesia continues. Before I start comparing both social networks, I will introduce you to Yahoo! Koprol, the local location-bas...... read more

Paid search – Campaign setting

Thu 10 Feb 2011, Editors

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Paid search – Campaign setting
As I mentioned before Baidu campaigns differ from Google campaigns in various aspects. This time I will explain the campaign settings in detail.... read more

Indonesia and Social Media

Tue 8 Feb 2011, Vitto Christaldi

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Indonesia and Social Media
Hi! My name is Vitto Christaldi, I was born and raised in Jakarta, Indonesia, and have been living in The Netherlands since 2008. I am student of International Communi...... read more

Paid search – Ads format

Tue 1 Feb 2011, Kelly Ge

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Paid search – Ads format
At first glance, the paid ads of Baidu seems the same as Google, but when talking in detail on ads formats, campaign settings, and quality score, even Google professio...... read more

Google launches Cloud Print

Thu 27 Jan 2011, J-P De Clerck

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Google launches Cloud Print
Google, perhaps in an attempt to take the wind out of Apple’s AirPrint sails, has launched its own cloud printing feature called Cloud Print. Now one may be ex...... read more

Performics goes global: soon in ...

Tue 25 Jan 2011, J-P De Clerck

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Performics goes global: soon in a market near you
US-based performance marketing services and SEM solutions provider Performics is going global. The performance marketing agency unit of ZenithOptimedia (Publicis Group...... read more

First Belgian Performance Platfo...

Mon 17 Jan 2011, Gabriel Goldberg

1 comment

First Belgian Performance Platform Launched for Search
Brussels, Tuesday 18 January 2011 - Today, Semetis launches Semetis Intelligence, an innovative web-based performance management platform for Google AdWords campa...... read more

Bing keeps coming on strong : wi...

Sat 18 Dec 2010, J-P De Clerck

5 comments

Bing keeps coming on strong : will it continue to?
My first default home page ever was Yahoo (if I remember well, memory issues start showing after 40). In recent years it sometimes has been one of my own sites and som...... read more

Conversion Conference London

Thu 25 Nov 2010, Menno Flikkema

2 comments

Conversion Conference London
I was delighted to attend the first Conversion Conference at the beginning of this month in London. Led by Tim Ash as chair, it was a conference dedicated to how to ma...... read more

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