Google and Friends gang up on Facebook

Wo 31 oktober 2007 21:39, Duncan Borsboom

Last Thursday Google and some the Web’s leading social networks announced they are teaming up against Facebook to ‘out-Facebook Facebook’, as MarketingVox said. Just after losing the bidding war on Facebook from Microsoft, Google forms an alliance of companies and plans to introduce a common set of standards. These standards will allow software developers to write programs for Google’s social network, Orkut, as well as others, including LinkedIn, hi5, Friendster, Plaxo and Ning.

“OpenSocial”, as the platform has been named, will be compatible with all the companies and will open a door to a reported 100 million-plus users. Which is more then double the amount of Facebook. Many developers who have created the most popular apps on Facebook are expected to adopt the “OpenSocial” standard. Not only is this an excellent way for Google to breath new life into their social platform Orkut, but it brings new ways of advertising possibilities. Vic Gundotra, who heads Google’s developer programs, said last week that Google would soon begin an aggressive project to create software tools and give them away free in an open-source format. The goal, he said, is to improve not just Google’s applications, but any software that runs on the Web. That, in turn, would drive more Internet use, and Google would benefit indirectly by selling advertising, he said. Analysts expect other Google services, including iGoogle, to be equipped with social features eventually.

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Reacties (2)

- Bas Hof
- [website]
it looks like they will team up with MySpace http://mashable.com/2007/11/01/myspace-opensocial/

Thu 1 Nov 2007, 18:09
- ww
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Tue 17 Mar 2009, 04:20