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    <title>SearchCowboys - Blogger Ulf Weihbold</title>
    <link>http://www.searchcowboys.com/bloggers/633</link>
    <description></description>
    <pubDate>2009-07-16T12:15:00Z</pubDate>
    <managingEditor>redactie@searchcowboys.nl (Ulf Weihbold)</managingEditor>
    <language>en</language>
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      <title>PPC Ads that turn your neck: wins and fails</title>
      <link>http://www.searchcowboys.com/sea/769/fromfeed/fromfeed/1</link>
      <description>Writing good ad copy is not always a very easy task. The copy has to be engaging, relevant and addit[...]</description>
      <content:encoded><![CDATA[<img src="http://www.searchcowboys.com/images/upload/_Adwords%20Fail%20on%20Flickr%20-%20Photo%20Sharing%21.jpg" alt="PPC Ads that turn your neck: wins and fails" width="141" height="77" /><p>Writing good ad copy is not always a very easy task. The copy has to be engaging, relevant and additionally they should perform well as in having good conversion rates.
Since every ad copy writer always tries to achieve these goals,&nbsp;sometime......</p>]]></content:encoded>
      <author>no-reply@searchcowboys.com (Ulf Weihbold)</author>
      <pubDate>2009-07-16T12:15:00Z</pubDate>
      <comments></comments>
    </item>
    <item>
      <title>The myth of the ideal PPC account structure</title>
      <link>http://www.searchcowboys.com/sea/641/fromfeed/fromfeed/1</link>
      <description>There are literally tons of articles and blogposts about the ideal account structure for your PPC Ac[...]</description>
      <content:encoded><![CDATA[<img src="http://www.searchcowboys.com/images/upload/_ppc_accoun_ulf.jpg" alt="The myth of the ideal PPC account structure" width="234" height="90" /><p>There are literally tons of articles and blogposts about the ideal account structure for your PPC Accounts. But who really gets this right?Let&rsquo;s trust an authority site, Google, and that&rsquo;s what they tell us: &ldquo; Successful advertis......</p>]]></content:encoded>
      <author>no-reply@searchcowboys.com (Ulf Weihbold)</author>
      <pubDate>2009-06-09T14:53:00Z</pubDate>
      <comments></comments>
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