SearchCowboys - Blogger Louis Venter http://www.searchcowboys.com/bloggers/645 2010-02-17T11:35:00Z redactie@searchcowboys.nl (Louis Venter) en SES Day 2 Session 2 - Digital Assets Optimisation http://www.searchcowboys.com/events/1531/fromfeed/fromfeed/1 The second session of day 2 covered digital asset optimisation. It’s often difficult to establ[...] The second session of day 2 covered digital asset optimisation. It’s often difficult to establish value of the digital assets and establish how they tie into the ROI matrix. It was a great session with some expert speakers....

]]> no-reply@searchcowboys.com (Louis Venter) 2010-02-17T11:35:00Z Session 2 Day 1 – SES – Real Time Search and SEO for the TV? http://www.searchcowboys.com/seo/1529/fromfeed/fromfeed/1 Second session of the day and the focus was on real time search. It was an interesting session altho[...] Second session of the day and the focus was on real time search. It was an interesting session although probably didn’t contain that much information on opportunities within real time search within Google....

]]> no-reply@searchcowboys.com (Louis Venter) 2010-02-16T13:55:00Z LinkedIn removes follows, adds Twitter integration http://www.searchcowboys.com/seo/1268/fromfeed/fromfeed/1 Back in my development days we used to have a saying, ”what Intel giveth Microsoft taketh away[...]

Back in my development days we used to have a saying, ”what Intel giveth Microsoft taketh away”. Linkedin seems to have done just that. While they have added nofollows to all external links from your Linkedin profile they have also add......

]]> no-reply@searchcowboys.com (Louis Venter) 2009-11-17T13:30:00Z Google Acquires AdMob: could it help developing countries? http://www.searchcowboys.com/google/1238/fromfeed/fromfeed/1 Google has made a major move into mobile ad serving with its $750 million buyout of AdMob. Founded i[...]

Google has made a major move into mobile ad serving with its $750 million buyout of AdMob. Founded in 2006, AdMob’s progress has been rapid; they served their 100 billionth mobile ad in August this year. AdMob’s offering differs consid......

]]> no-reply@searchcowboys.com (Louis Venter) 2009-11-10T13:30:00Z Killer Link Building Strategies http://www.searchcowboys.com/events/1135/fromfeed/fromfeed/1 Early morning start to A4U with some really tired and hung-over faces from the previous evening in a[...]

Early morning start to A4U with some really tired and hung-over faces from the previous evening in attendance. Overall it was a really great session with all panellists delivering great content and tips. Some of the highlights below....

]]> no-reply@searchcowboys.com (Louis Venter) 2009-10-14T11:06:00Z Meet the Engines – a4u Expo http://www.searchcowboys.com/seo/1130/fromfeed/fromfeed/1 Second session at a4u was one I was really looking forward to. With Yahoo! pulling out, Jon Myers ma[...]

Second session at a4u was one I was really looking forward to. With Yahoo! pulling out, Jon Myers managed to bring in Dave Naylor as a “Yahoo! Representative”. The session was fairly broad as a lot of the attendees are finding their f......

]]> no-reply@searchcowboys.com (Louis Venter) 2009-10-13T12:32:00Z Online Ad Spend surpasses TV for the first time http://www.searchcowboys.com/news/1067/fromfeed/fromfeed/1 A study by the IAB and PricewaterhouseCoopers released today showed that online ad spend has surpass[...]

A study by the IAB and PricewaterhouseCoopers released today showed that online ad spend has surpassed TV in the UK as the single biggest advertising medium. Online advertising now accounts for 23.5% of all UK ad spend at a total of £1.75 bi......

]]> no-reply@searchcowboys.com (Louis Venter) 2009-09-30T10:00:00Z What should marketing directors act on right now? http://www.searchcowboys.com/seo/1037/fromfeed/fromfeed/1 Many businesses have weathered the storm of the current recession and have started coming out the ot[...]

Many businesses have weathered the storm of the current recession and have started coming out the other side meaner, leaner and battle hardened. Changes have been made internally with financial directors demanding more accountability and ROI from ......

]]> no-reply@searchcowboys.com (Louis Venter) 2009-09-23T14:15:00Z If Carol doesn’t believe in Yahoo! why should we? http://www.searchcowboys.com/yahoo/986/fromfeed/fromfeed/1 The Guardian recently discovered that Carol Bartz, C.E.O of Yahoo!, sold $830,000 (£508,000) o[...]

The Guardian recently discovered that Carol Bartz, C.E.O of Yahoo!, sold $830,000 (£508,000) of Yahoo! stock in March of this year, and a further $1.4m (£857,000) in June. This amounts to 46% of her share options in the ailing company.......

]]> no-reply@searchcowboys.com (Louis Venter) 2009-09-09T14:00:00Z Is it Google’s fault you have a *&^*&^ marketing strategy? http://www.searchcowboys.com/search/909/fromfeed/fromfeed/1 Since the publication of the Guardian’s Foundem article, the “victims” of poor ran[...]

Since the publication of the Guardian’s Foundem article, the “victims” of poor rankings have been sprouting forth about how Google negatively impacts their business. I have very little sympathy for a few reasons....

]]> no-reply@searchcowboys.com (Louis Venter) 2009-08-19T12:00:00Z Is Real Time Search worth the hype? http://www.searchcowboys.com/search/889/fromfeed/fromfeed/1 By now we all know that FaceBook has acquired FriendFeed, Facebook lite could possibly rival Twitter[...]

By now we all know that FaceBook has acquired FriendFeed, Facebook lite could possibly rival Twitter and according to many people the future of search is “real time”. But is it really? I’m not convinced....

]]> no-reply@searchcowboys.com (Louis Venter) 2009-08-14T07:00:00Z