When talking about online marketing in China, many have the doubt on the real effects. Will online marketing really bring you business from China? What is the ROI? Are Chinese businessmen looking for business opportunities online? Here, I present ......

More and more companies expand their business in China. To reach the Chinese targeting audience, a Chinese website is necessary. What they normally do is to make a copy of their English site and replace with the translated text. Later, they think ......

Baidu has dominated China for quite long and no company has the ability to shake its top market share in the short term. Though Baidu claimed itself as the biggest Chinese search engine in the world, it is still a local company, no matter on the w......

Followed by my article on Baidu sites – a new tip for Baidu SEO, this time I collected some tips on Baidu SEO and present in brief. For SEO, no matter what kind of search engine it is, the basic algorithm remains the same, but in practice, t......

De Marketing Dagen is the biggest event in our field, and of course, SearchCowboys will not miss it! As you may have read in the previous articles, both Vitto and Tamara gave us fresh reports with interesting pictures. As mentioned before, I will ......

Rakuten, the biggest e-commerce site in Japan, announced on April 20 that its Chinese e-commerce site would be closed on April 27. Followed by AOL, Ebay, Myspace, Groupen, Rakuten is another foreign players announced to quit China. The reason Raku......

In my previous article, I briefly introduce Baidu Search Ads. From the bidding system to the setting of Ads, Baigu Search Ads are similar to Google Ads, the only different type is Brand Zone....

The online market in China is different from the rest as you all may notice.  This time, I will give you a brief idea on the web browser based on the latest report released by CNZZ, the biggest online data provider based on the Chinese langua......

As the biggest search engine in China, Baidu is similar to Google on many ways, but it is designed to cater the needs of Chinese and becomes more like a portal site trying to provide all kinds of information. You may have a strong feeling on it wh......

For the fail of Google in China, many said it is mainly because of the censorship from the government. Should there be other reasons for the domination of Baidu? Of course! Google should shoulder the responsible for its fail. In my opinion, the si......

You can find many articles about “what is important for Baidu SEO” giving you all kinds of tips. Some tips are used by many search engines, and some are from those so-called “Baidu experts”. Lots of tips and conclusions are......

There is nothing special about heatmap. You can easily find one and use it for your site, and many like it, for it is easy to get an idea on browsing behavior of visitors. Besides the colorful picture, it seems heatmap cannot provide more informat......

This year, Baidu strengthened the promotion on its new function for display Ads – remarketing to make the ads better fit to the needs of target audience. This article is the brief intorduction to this function, and you will know more on the ......

Baidu open platform has been launched in August 2010，including open data, open application, open mobile, etc. This platform is based on the calculation of box computing, which provides the open data-sharing and joint platform. In this article, I......

Two months ago, news released that Bing and Baidu (Chinese biggest search engine) were going to form a strategic cooperation. Microsoft's Bing will provide English-language search results for Baidu with the purpose of expanding its small share (......

Baidu index is used for keywords research and monitoring search trends in China. You can check the "media exposure" and "users concern" on certain keyword in the past 30 days. The data provided is generated from the search queries on Baidu. It off......

网络营销（On-line Marketing或E-Marketing）就是以互联网络为基础，利用数字化信息和网络媒体来辅助营销目标, 通过一系列网络营销的手段，更有效的促成营销目标实现的营销模式。简单的�......

Before the introduction on online marketing, I will first analysis the Chinese companies, two groups mentioned before. Both groups are trying hard to expand the business, and tried different ways to sustain or improve, if possible, the current sha......

Similar to Google, the format for advertising on Baidu also includes display Ads. Advertisers can choose location, types of websites, keywords, etc. Let’s go to ads creation part. Ads on display network have various forms, such as text, pict......

The Chinese companies in the Netherlands can be divided into two groups, first is the Chinese companies setting office here, and the other is the local Chinese entrepreneurs. The main industries for the second group are catering, clothing, and ret......