My last blogsession is one of a kind. “Beyond Googling: Where will your customers be searching in five years?” This case is presented by Anne Kennedy, she’s a member of the SES Advisory Board and Managing Partner and Founder B......

After lunch I've chosen to follow the session about 'How to commit Google Analytics in such a manner that your SEM can improve'.  Where are we going to find both quick wins and insights for an ideal and profitable SEA campaign? That answer wa......

The second keynote speaker is Franc Goebbels from OMD and discusses the cross media effect on search. He explains that all marketing activities can have an enormous impact on the online search behavior of the consumer and how to identify your ......