While we're moving towards the most important season of the year for the online retailers, Google is testing a couple of new ad formats. I've seen a few of them in Holland already, but most of the tests are done in the US. Is it a coincidence or i......

The end of September 2007 Google introduced a new tool called the Conversion Optimizer. This tool is a response from Google to the shifting interest of advertisers from CPC to CPA. The second 'shift', because in the old days of search engine adver......

Last weekend I went to the cinema to see "Terminator Salvation" (what a disappointment). Before the movie started there where a view trailers of coming movies (looking forward to "Transformers 2"). There was also a trailer for the movie "2012" whi......

We all know Google AdWords is an highly appreciated online marketing tool to drive traffic to and conversions on websites. In this context “we”, I mean the experienced Google AdWords marketeers who know the system inside out (but ......

Jen Brown talked about Ad Director; the bid management tool of WebTrends. This tool manages huge campaigns automatically. True complexity of paid searchWhat’s a complex campaign? Is that just a campaign with 1,000's of keywords in di......

This session starts with Frans giving a short summary of facts concerning Internet and specifically search engine users. The important ones are: - Internet users start searching via search engines - Many users who buy their ......

Kevin Ryan (WebVisible / SES dinosaur) was the first to do a keynote presentation at the SES Amsterdam. Kevin spoke about the change of search engine result pages (SERP) from just links to local results, videos, pictures, etc. Nowadays the......

Advertising on search engines like Google, Yahoo! and MSN is still one of the most powerful advertising methods at this moment and therefore the number of advertisers is still growing. This means that new advertisers, who are noobs concerni......