We don't generate traffic to our websites and landing pages just for the sake of it. We want conversion, whatever it is for any given campaign or purpose. Search engine marketers seek it, email marketers do and, despite all community and customer ......

The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a dog to drool at the sound of a bell, that hasn’t led to any sure fire way ......

For years, developers and service providers have worked to provide more and more ways for marketers to track their online marketing budgets. This has built a reputation for online marketing as being very measurable compared to more traditional cha......

Lorie Weiman wrote a nice post recently for Search Engine Land where she offers some tips on using search for branding. As she points out in her post, branding is not something you think of when you consider search. Mostly it’s used to drive......

Clement Grygier recently wrote an interesting post on the Influenceon website, a community built with Ning for specialists in the fields of online reputation, social media monitoring and community management. Brygier sums up a whole list of rea......

Google, perhaps in an attempt to take the wind out of Apple’s AirPrint sails, has launched its own cloud printing feature called Cloud Print. Now one may be excused for pondering why we need to kill trees remotely with technology more mob......

US-based performance marketing services and SEM solutions provider Performics is going global. The performance marketing agency unit of ZenithOptimedia (Publicis Groupe), announced yesterday that through a global extension across 14 major markets ......

My first default home page ever was Yahoo (if I remember well, memory issues start showing after 40). In recent years it sometimes has been one of my own sites and sometimes Google. Today it is Google. Facebook is now asking to be my (and your) ho......

An increasing number of marketers and, obviously, also search engine marketers are discovering the possibilities of online video. With YouTube videos showing up in Google’s search results and the increasing importance of social networks for ......

Obviously, the news of the day is the launch of Google’s new web indexing system, Caffeine. According to Google, the new index provides “50% fresher results for web searches”.On top of that the company claims that it’s the ......

It's almost a month now since I proposed to become publisher ad interim of this blog. I got in touch with all the bloggers by email, we talked about what should change and what was required to get SearchCowboys back on tracks. Last week and this ......

Econsultancy just released its UK Search Engine Marketing Benchmarking Report 2010 in collaboration with Guava. The report found that UK companies “have ramped up their investment in paid search and SEO this year as the economy has emerged t......

I admit that I’m a bit late with this but last month I bookmarked an interesting post by Sam Battin, Senior Search Strategist at Performics, regarding Google’s brand refinements in search results.I finally found the time to cover it an......

Recently, I posted an article on another blog about a nice comparison Jeffrey Eisenberg made of online conversion from SEM as a contract with the online (prospective) customer.I wrote a post about it from a more general conversion perspective but ......

A study carried out by Chitika Research points out that the “value” of a first place ranking in Google’s organic search results is worth more than twice as much as a second place ranking.Chitika, an online advertising network, ba......

When Google publishes its quarterly results, it always mentions the part of the turnover going to partners, mainly publishers making use of Google’s AdSense platform.But the company always remained rather vague about the way in which it shar......

According to Internet Retailer's recent search engine marketing survey, SEM is one of (online) retailing's fundamentals. US retailers keep pouring money into search engine advertising and on search engine optimization projects to move up in natura......

I guess I don’t have to explain the importance of finding good keywords in search engine marketing. If you want a website, blog or specific page to be found via search engines, content and keywords are, well, key. In most cases identifying k......

In a new slideshare presentation HubSpot presents some stats from the 'Inbound marketing' report it published earlier this year but the slideshare also contains interesting data and tips regarding SEO and Social Search. According to HubSpot’......

Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. After all, that's what SEM is about as well: getting visitors to your website or to a specific landing page. Blog marketing, conte......