June 21th 2012, Brussels, Belgium — Online advertising is exploding: 2012 is the first year that online advertising spending will surpass print advertising in the US. Yet with current tools, monitoring campaigns and reporting performan......

Goals - What does Google Analytics measure? Beyond measuring pageviews, visits, visitors, traffic sources, campaigns, devices, countries, etc. Google Analytics allows us to measure actions. What do we mean by actions? We consider it to be Goals, ......

Google has begun to encrypt its searches end of 2011 (October 2011). It first started on Google.com before expending to more Google properties and countries in May 2012....

Focus on the metrics: how to measure the performances of campaigns on the GDN ? Targeting Google Display Network (GDN) serves many different purposes than targeting Google Search Network.  Among other uses, advertisers target the GDN to ......

Social networks keep on growing and diversifying. Their importance as a traffic source is more and more at the center of attention for marketeers and other Traffic and Ecommerce managers. But what is the actual weight of social traffic in Belgi......

Evolution of Mobile Internet in Belgium in 2011 2012 having begun, it is time to dive into Google Analytics. All of the data concerning mobile traffic for the whole of 2011 are now available. Let’s analyse the evolution of mobile Intern......

We have planned to write our quarterly update on the mobile internet in Belgium in the first weeks of 2012. But before that, let’s have a look at some other data on mobile and internet: the mobile devices. What’s hot? Which devices are......

Managing client campaigns on the Google Display Network is not an easy task! Not only has the technology evolved, but you have multiple targeting options as well as different approaches offered. In this article and online presentation, you will fi......

It is now obvious that Apple has taken a serious lead on the Tablet market! Apple is already at the second generation of their iPad. The first iPad was made public on 27 January 2010. Steve Jobs announced the iPad 2 barely a year later, on March 2......

Brussels, Tuesday 18 January 2011 - Today, Semetis launches Semetis Intelligence, an innovative web-based performance management platform for Google AdWords campaigns. Accessible for free to all of Semetis' existing clients, the platform del......

Is Mobile Internet Finally Taking Off in Belgium?At Semetis we are monitoring closely internet latest trends. Mobile Internet is hot and a big buzz for more than one year and a half now. But at Semetis we trust rather facts and figures than commer......

Online videos are interactive and attractive communication assets providing large visibility possibilities to your company. They can increase brand awareness as well as traffic on your site. But, how do you make your videos visible? By ......

Brussels, 13 October 2010 – Four Search Marketing agencies bSeen, iProspect, Knewledge and Semetis today announce the organization of the Search University Showcase event on 18 November 2010. This event is hosted by Google Belgium. The objec......

Semetis today annouces the launch of a new advanced training cycle in Search Marketing and Web Analytics in the heart of Europe (Brussels). Every Wednesday from 20 October 2010, an advanced training in the subjects of Google Analytics, Google AdWo......

Google today announced they are changing the rules on how their partner agencies are to be working with AdWords accounts/advertisers. In order to combat non-transparency in Google AdWords account management, Google will force agencies to report al......

Brussels, Tuesday 20 July 2010 - David Gillain, Agency Manager at Google Belgium launched today an appeal to all Belgian Search agencies looking for volunteers in the framework of the local Belgian Google Grants program managed by Olivier Z......

Today is the third time I have heard concrete stories of false & misleading pitches from a particular web agency in Belgium. The company promises prospects first position on Google with enhanced sponsored links through a commercial deal with G......