Click Fraud Rate drops to 12.7%

Tue 11 August 2009 17:18, Bas van den Beld

Click Fraud Rate drops to 12.7%

The Click Fraud Index, which is an initiative of Click Forensics, shows that in the second quarter of 2009 click fraud is down over 1% compared to the first quarter.

Compared to a year ago the click fraud rate  has dropped even more: from 16,2% in Q2 2008 to 12,7% this quarter. Also click fraud traffic from sophisticated sources and scripted programs rose again in Q2 2009.

When looking at the "High Threat Heat Map" Click Forensics gives out it is remarkable to see that the low threats can be found in countries like the US, Australia and some African countries, while the higher threads come from the UK, Netherlands, France and Russia.

The increased diligence of online ad networks to detect and block invalid traffic sources has contributed to the decline in the overall click fraud rate this quarter,” said Tom Cuthbert, president of Click Forensics. “However, increasingly sophisticated attacks, such as publisher collusion fraud, continue to be a concern. Ad networks should pay close attention to such threats in the coming months.

According to Click Forensics one of the most used click fraud methods is publisher collusion fraud. In this scheme publishers rotate IP-adresses or botnets and let them click on ads on their own websites. This way of click fraud is still growing because its one of the more difficult frauds to be noticed by the ad networks.

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