Microsoft-Yahoo: looking back at the press conference
There will be few people in the industry who will have missed what happened yesterday. The Microsoft / Yahoo deal probably flouded most search marketers RSS Readers.
One big happy family
What will be integrated?
The reason for the deal is simple: to get more scale and become the number two (no, not the number one) player in the world. But not everything will be merged. The deal is search and sales. Both companies can focus on key-areas: Microsoft on Search, Yahoo will go for the sales-part.
When asked why display advertising wasn't part of the deal Bartz replied that they wanted to keep the deal as straightforward as possible.
The Yahoo technology will be integrated with that of Bing, but Bing will be the default search engine. Not in name though. Yahoo search will keep its own name, it will just say "Powered by Bing".
When asked by Danny Sullivan what would happen with other services like delicious and Flickr there was no real answer on that. Bartz said only: "There are still some aspects which are not decided on."
The press conference revealed only a few 'new' things. It seems clear that Microsoft is the 'winner' in this deal. But both parties are trying hard to come across as a new and happy family. But somehow you get the feeling that its kids who were forced to be brother and sister because their parents found new love...
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