Retargeting ads work?
Retargeting ads are ads which remind people what items they 'missed out on' on the website they just left. These ads are sometimes specificly placed with both those who did and those who didn't purchase something on the site.
Generally most users served with retargeting ads return to a website within the hour. Fetback says an average of 42.9% of users come back to a retail site. On house ware sites the number is even higher: 69.9%. Conversion falls after 12 hours to 8,5% and rise back up to 21% after 24 hours.
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12 June 2013 / 13 June 2013