Will Microsoft and Yahoo! marry after all? After years of rumors, assumptions and agressive take-over strategies, the deal finally seems to succeed after all. Several news sites like 24/7 Wall Street are reporting this on Friday. The news came out around sources beyond ThinkEquity, an investment house. At this moment Microsoft top-executives are in Silicon Valley to discuss the remaining open issues of the deal, which would focus on search and advertising. Microsoft will pay Yahoo! several billion dollars to take over search advertising and it's been said that there's also a display advertising part in the deal. Although nothing is officially announced, the rumors seemed to be stronger this time and analysts expect more information from both companies in the coming week. More focus on Europe? Here at Searchcowboys we're typically interested in the effects this will have on the European Search industry. With Yahoo! closing offices in Europe and Bing primarily focusing on the US, we won't mind if this deal would mean more focus on Europe. Maybe the financial power of Microsoft and technical knowledge at both companies would be a great combination to look outside the US and become a worthy competitor to Google's European market share. Last Dance? Previous years have been full of rumors and failed take-overs around Microsoft and Yahoo! But will this finally be the last chance for the companies to merge? Although executives lose face every time the deal fails, Microsoft seems to be determined to play the Search game, with or without Yahoo!.
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