Google hands Bing a pagerank 9

Thu 25 June 2009 09:00, Bas van den Beld

The discussion on whether or not Pagerank has any importance for SEO will probably be kept alive for a while. The discussion is being held again at the moment when several sites noticed that Google was doing another Pagerank update this week.

With every pagerank update sites lose or win pagerank points. This time around one site made a suprising leap: saw their Pagerank increased from 2 to 9...

Google hands Bing a pagerank 9

The pagerank lift for Bing is remarkable. Not only is the leap from a PR2 to a PR9 pretty high, it's also remarkable that a site which might be Googles biggest competitor in the next coming years gets such a high PR from their main rivals.

But will Bing benefit from the PR9? Yes it will. In several ways actually. First off all Google is indexing Bing. At this moment about 900.000 Bing pages are indexed by Google. This means that with a PR9 and the right optimized pages Bing results can be showing up in the Google results. Second, Bing getting a PR9 will create some sort of buzz, since blogs and Twitter will report about this (like we do) thus creating more attention for Bing. Without a doubt Bing will benefit and gain visitors from those curious of why Bing got that PR9.

Another interesting thing about this PR update is that Google is doing the updates more often. With the last update only a month earlier speculations are starting why Google is doing these updates so often. It probably has got something to do with the real time search Google has to battle Twittersearch in. The content on the web is changing faster than ever so Google has to keep up. And without a doubt Google is updating more than just their pagerank...

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