Cli.gs hacked: millions of links redirected
With the growth of services comes the growth of url-shorteners. When you only have 140 characters you don't want to spend them on a very long url. The url-shorteners have become very popular, especcially those which lets you count the number of clicks.
Cli.gs decided to restore all the urls by individually. However they also stated they hadn't back-ed up their most recent data, the last backup is from early May because the daily backups were turned off "for some reason". Data between May and now might therefore be lost. They haven't announced what they will do with the redirected urls if they can't be restored but removing them seems the best solution.
The hacking rises up new questions about the shortener tools. Are they safe? Apparently not, but also, are they usefull? They are usefull because they actually shorten the url, but there are some annoyances with it. For example you can't see the url its redirecting to, which makes it very usefull for spammers. Only recently there was a tweet about the disaster with the French plane where they sent visitors to a malware-site with a simple news-related tweet.
This is something which is a challenge for developers. How can we make the users see where they are going to without showing the entire url. Is that possible? Some plugins and scripts like Tr0y's seem to have it figured out. Why can't the url-shorteners? Or even better: Why can't Twitter? How about not counting the url characters?
Another interesting question is whether or not this url-redirecting/ hacking will work in terms of search. We know it can provide a lot of traffic when (old) links are being clicked on, but will it help the rankings?
Tagcloudsearch engine strategies facebook seo russia interview ses viral privacy spain adwords tools smx search engines linkbuilding website event blogger browser bing news google maps twitter social baidu searchcowboys london europe youtube images ads blog iphone matt cutts google earth internet microsoft street view google tools realtime google