Changing a towns name for Google makes no sense
Google has a big influence on our lives. More than many of us will probably realize. But that the 'power of Google' would be so big that even the names of towns would be changed, few would have foreseen.
A search for "Eu" in Google.com brings up 711,000,000 results, most of which are about the European Union. The small town however is buried somewhere in between those millions of results.
The mayor of Eu, Marie-Françoise Gaouyer, says Eu only has two options: to start paying the search engines or to change their name. "As far as the internet is concerned, we have to bring ourselves up to date." The name might be changed into "Ville d'Eu" (Town of Eu), "Eu-le-Château" or "Eu-en-Normandie".
However, there are some 'buts' to the whole story. First of all there is the comment Google made. Apparently in Google.fr a search for "Eu" does bring up the french town as number one in the results. And second, how many possible tourist are actually only searching on the term "Eu" when trying to find this specific town? Numbers show that more and more searchers are using multiple search terms. And a search for "Chateau Eu" for example does bring up the towns' castle. Maybe the town needs some SEO-lessons first.
It seems that maybe the planned name-change could be a smart way of getting some attention, because if it will really 'help', I don't think so...
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