Advertisement only grows online in Spain
Advertisers in Spain spent a total of 14.915 million euros in media advertising, compared to 16.121 million in 2007. According to the study by Infoadex, conventional media were the most affected by the crisis, with a decrease of 11.1%, while non-conventional media reversed its losses by 4%. Internet was the only channel not affected by the crisis and it grew 26.5%, with an investment of 610 million euros.
Advertisers spent 610 million euros on the Internet, 26.5% more than in 2007. Sponsored links received 324.4 million euros, a growth of 35.5%, and display, 285.6 million (+16.7%).
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