Advertisement only grows online in Spain
Advertisers in Spain spent a total of 14.915 million euros in media advertising, compared to 16.121 million in 2007. According to the study by Infoadex, conventional media were the most affected by the crisis, with a decrease of 11.1%, while non-conventional media reversed its losses by 4%. Internet was the only channel not affected by the crisis and it grew 26.5%, with an investment of 610 million euros.
Advertisers spent 610 million euros on the Internet, 26.5% more than in 2007. Sponsored links received 324.4 million euros, a growth of 35.5%, and display, 285.6 million (+16.7%).
Tagcloudsmx social media event twitter research maps seo android tools london analytics blogger streetview browser website iphone mobile business advertising realtime search engines spain app google maps images search engine strategies yahoo news searchcowboys funny facebook sem social matt cutts ads bing marketing apple blog yandex