Brits are afraid of... cats?
Brits are afraid of flying and cats. That is, if you believe that searches are an indication of what people are thinking and doing. Numbers provided by Hitwise show that the most searched for fear in the UK was ‘fear of flying’.
Hitwise tells us that one of the topics in the book "Click" is using search data to get an understanding of what people really think about a topic. This should give you a closer look in the mindset of people because they tend not to tell the entire truth about their thoughts when asked directly.
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