Is this the YouTube business model?

Fri 13 February 2009 10:05, Bas van den Beld

It may not be news that YouTube videos can now be downloaded for offline use. But that YouTube might charge you for it is a different matter.

In the section ‘My videos’ YouTube added new tab: a list of purchased videos. Most videos, which can be downloaded in MP4-format, are free. However, in the near future you might get charged by YouTube.

Is this the YouTube business model?

If you need to pay for a download you’re redirected to the Google Checkout page on which you can find the price of the video and where you can pay. The feature has a lot of similarity with the payed service Google Video offered. Google cancelled that in 2007.


The payed downloads maybe part of a YouTube business model. Next to ads inside the videos this could generate money for YouTube. However it remains to be seen if users are actually willing to pay for the videos. Assumable user will only want to pay for high quality videos. It is not yet clear whether or not the actual maker of a video will receive money for the downloads.

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