Londoners want Google’s Print Ads

Tue 27 January 2009 10:44, Bas van den Beld

Londoners want Google’s Print Ads

Last week Google announced it was going to cancel Print Ads in February. The product wasn’t profitable and therefore Google wants to stop it. A London based company, Mediaequals, thinks it can be profitable and tried to buy the Google service.

So far Google has not responded publicly to the approach Mediaequals has made. Mediaequals itself confirms it made the offer. By purchasing Prints Ads Mediaequals will get a database of about 800 publications on which it can advertise with print ads.

Mediaequals thinks Print Ads is the way to go international. It states on her website: “The fact that Google Print Ads is closing does not mean that technology cannot deliver the efficiencies that the press industry so desperately needs. We have spent the last 3 years building a true trading platform for the media industry - bespoke, comprehensive and fit for purpose.”

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