Clearsense fires 30% off staff in Holland

Mon 19 January 2009 21:30, Editors

Clearsense fires 30% off staff in Holland

Search Engine Marketing firm Clearsense, located in the Netherlands, is firing 30% of its staff, reports Emerce. This means 30 people, mainly working in the back office, are losing their jobs.

ClearSense is since 2006 part of World Directories, which offers a variety of directory formats in countries across Europe, Africa and the Caribbean such as Gouden Gids, Golden Pages, Pages d'Or, Páginas Amarelas and Pagini Aurii.

Interim-director Rick van Boekel was appointed by World Directories to make the company profitable. He says:"Costs were relatively high because of there are a lot of employees who do not contribute to the company results. High tech-products and services which were non-profitable are shut down and the focus will be on our main activities: search engine advertising, clickpackages and budget advertising".

He also stated Clearsense is planning on expanding again, but then by acquiring companies in specialized in lead generation. Clearsense thinks the company will be profitable again within a couple of months.

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Comments (6)


  • I heard the news last week and it surprised me. It's not easy making money in their segment (small businesses, low margin), but I didn't think it was this bad.

    Ma 19 jan 2009, 21:48

  • Hmm I'm surprised this is getting out after a month. Unfortunately I'm one of the 'victims' of the cleansweep. The fact that there was going to be lay offs was not a surprise since this is always one of the possibilities ater a take-over. The new way they are heading is more surprising. ClearSense was trying to compete more and more with companies like Traffic4U and CheckIt, but now they're going back to click packages. It was unfortunate for me being fired as well, but it also gave me some new changes. I've started my own little SEA-company now ( So that's very exciting and I'm keeping a keen eye on ClearSense's progress because click packages don't last anymore these days.

    Di 20 jan 2009, 10:21

  • Jeffery, you refer to click packages but these clicks are actually sold as leads on their website.

    Za 14 mrt 2009, 13:45

  • @Mark:
    Well we both know there is a difference between a click and a lead. It's smart to sell them as leads, but in fact they'rejust relevant clicks that might become leads.

    Ma 16 mrt 2009, 08:22

    • Eylard Wurpel

    @Mark Maybe they are 1. not aware of the difference between leads and clicks, or 2. are aware of the difference but prefer to call it leads. Both options are not good.

    Di 17 mrt 2009, 14:09

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