Clearsense fires 30% off staff in Holland

Mon 19 January 2009 21:30, Editors

Clearsense fires 30% off staff in Holland

Search Engine Marketing firm Clearsense, located in the Netherlands, is firing 30% of its staff, reports Emerce. This means 30 people, mainly working in the back office, are losing their jobs.

ClearSense is since 2006 part of World Directories, which offers a variety of directory formats in countries across Europe, Africa and the Caribbean such as Gouden Gids, Golden Pages, Pages d'Or, Páginas Amarelas and Pagini Aurii.

Interim-director Rick van Boekel was appointed by World Directories to make the company profitable. He says:"Costs were relatively high because of there are a lot of employees who do not contribute to the company results. High tech-products and services which were non-profitable are shut down and the focus will be on our main activities: search engine advertising, clickpackages and budget advertising".

He also stated Clearsense is planning on expanding again, but then by acquiring companies in specialized in lead generation. Clearsense thinks the company will be profitable again within a couple of months.

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