Chances for search when UK online advertising budgets drop

Fri 16 January 2009 10:37, Editors

Chances for search when UK online advertising budgets drop

The financial crisis is also kicking in online. The last quarter of 2008 shows a reduction of budgets in online advertisement. Only 7% of respondents in a research performed by IPA’s Bellwether said they had increased their marketing budgets, while 49% said it had reduced their budgets.

Until the third quarter online advertisement was the exception but in the final quarter it also saw a decline of 7%. With that it still was the best performing advertisement area. 10% of UK marketing advertisement is now spend online.

The author of the report stated: “Disappointing sales in all sectors have also led companies to cut budgets for the year ahead for the first time since the survey began, suggesting there will be no quick return to growth for marketing spend.”

With the deduction of the advertisement budgets rise the chances of search marketing. Companies are looking for another way of getting attention and search marketing is one of the most logical ways to go.


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Comments (2)

 

  • Slightly simplified analysis of the issues but I agree that search will start to take a higher % share of marketing budgets in a tough 2009. the problem will be that it will be a higher % of a lower total amount and so the challenge for agencies is to convince clients to take an aggressive approach in the difficult times. The companies that can afford to be agressive during this period will reap huge rewards in the future as they steal market share from those who pull their advertising spend all together.

    Vr 16 jan 2009, 15:13


  • You're right about it being a bit simplified Rob, but the main thing is that search marketing could make a big step, when the right steps are taken. I'm not sure if that means agressive, I think companies should first of all be smart in how they do business. But if you mean by agressive they should grab their chance now I totally agree.

    Vr 16 jan 2009, 15:31

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