Chances for search when UK online advertising budgets drop
The financial crisis is also kicking in online. The last quarter of 2008 shows a reduction of budgets in online advertisement. Only 7% of respondents in a research performed by IPA’s Bellwether said they had increased their marketing budgets, while 49% said it had reduced their budgets.
Until the third quarter online advertisement was the exception but in the final quarter it also saw a decline of 7%. With that it still was the best performing advertisement area. 10% of UK marketing advertisement is now spend online.
The author of the report stated: “Disappointing sales in all sectors have also led companies to cut budgets for the year ahead for the first time since the survey began, suggesting there will be no quick return to growth for marketing spend.”
With the deduction of the advertisement budgets rise the chances of search marketing. Companies are looking for another way of getting attention and search marketing is one of the most logical ways to go.
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