"Where the hell is Matt": its a hoax?

Tue 6 January 2009 11:30, Bas van den Beld

"Where the hell is Matt": its a hoax?

Who on the web doesn’t know “Where the hell is Matt?”. This viral movie has been featured on thousands maybe even millions of blogs. Matt traveled around the world taping his funny dance in every country he visited. It got Matt the award of best viral marketing video of Time Magazine.

But it’s all a hoax. The video’s Matt made were all photo shopped. New York marketing agency Buzzbrain set it all up. Matt never even left the US. The poor guy even has a fear of flying…

Matt confessed at a techconference in Seattle.  See the video below.


Harding is an actor who once played a minor role (a corps) at CSI Miami. The website and videos have been very successful though. His 2008 video has been watched 16312965 (and counting) times on YouTube already. His first video 12430014 times. The video also got numerous replies on YouTube and inspired a lot of people to make similar videos.

Matt himself also got a living out of it. He spoke at numerous conferences about his trips and how he got people to dance with him. Now it all turns out to be a hoax. Some viral marketing all right! Or is the hoax a hoax? You tell us...


  • Comments (6)
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Comments (6)

 

  • Hmmm, I think maybe the hoax is a hoax. "We built thousands of animatronic puppets"....

    Wo 7 jan 2009, 17:05


  • Ciaran, yes, it was a hoax :). Fooled a lot!
    On his blog Matt says:

    The dancing video is not a hoax. The EG lecture announcing a hoax is itself a hoax. I did not make the video by dancing in front of a green screen. I did travel to all those places. No swimming pools were used to simulate weightlessness. No one (that I'm aware of) built an army of animatronic robots in order to fake a viral video. And Walt Disney never (to my knowledge) said that thing about puppets knowing how to keep their damn mouths shut. I don't think he'd really talk that way.


    http://www.wherethehellismatt.typepad.com/blog/

    Wo 7 jan 2009, 17:09


  • That 'hoax announcement' is pure entertainment. He did successfully play with the public's thirst for conspiracy and fraud, and I think his only error was that he didn't make the announcement absurd enough to clue in the truly clueless. C'mon people - an army of robots? Wake up!

    Wo 7 jan 2009, 23:21


  • Matt danste in 2004 al de wereld rond. Dus zijn verhaal dat ie ingehuurd is als acteur omdat hij niet kon dansen is uiteraard een hoax.

    http://www.youtube.com/watch?v=7WmMcqp670s

    Wo 7 jan 2009, 23:29


  • Awesome. Announce something you did is a hoax when it *isn't*. Good one, Matt.

    Wo 7 jan 2009, 23:48


    • Beinghelpfull

    I think you meant that his minor role was as a corpse, not a corps.

    Zo 1 feb 2009, 20:39

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