"Where the hell is Matt": its a hoax?
Who on the web doesn’t know “Where the hell is Matt?”. This viral movie has been featured on thousands maybe even millions of blogs. Matt traveled around the world taping his funny dance in every country he visited. It got Matt the award of best viral marketing video of Time Magazine.
But it’s all a hoax. The video’s Matt made were all photo shopped. New York marketing agency Buzzbrain set it all up. Matt never even left the US. The poor guy even has a fear of flying…
Matt confessed at a techconference in Seattle. See the video below.
Matt himself also got a living out of it. He spoke at numerous conferences about his trips and how he got people to dance with him. Now it all turns out to be a hoax. Some viral marketing all right! Or is the hoax a hoax? You tell us...
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12 June 2013 / 13 June 2013