KimZua: Send Gifts to Your Loved Ones in Heaven

Wed 17 April 2013 10:00, Vitto Christaldi

Nowadays you can purchase everything on the Internet … even goods for those who have departed. I’m not kidding; an e-commerce startup in Singapore, KimZua, sells all kinds of gifts that can be sent to the deceased.

KimZua: Send Gifts to Your Loved Ones in Heaven

In Chinese tradition, it is common for the living to burn goods in order to honor the loved ones who have passed away. Burning gifts is also believed to ensure the spirits to have good things in the afterlife. For this ritual, normally they burn a paper money known as “Joss paper” (gold paper/hell money); or which in Hokkien dialect is pronounced as KimZua (金纸). Aha, so that’s how they came up with the name!

Every year, Chinese people around the world celebrate a festival called “QingMing” or “Tomb Sweeping” day, where they sweep and clean the tombs and present gifts to the ancestors; hell money for example. According to SGTravel, besides hell money, it is also common to burn paper goods imitating credit cards, cheques, shirts, suits, houses, cars, or even the latest gadgets (a paper iPhone for example). It is believed that the spirits still need these things in the afterlife. (Is it really boring up there that they need the living to send them smart phones?).

Interesting tradition, isn’t it? So back to KimZua, this e-commerce website that offers those special gifts to friends/family in the other world. For those who don’t know what to get, KimZua also offers special packages. The price for these gifts range from SG$ 0.40 to (I’m not kidding) SG$ 3,888 (which is like €2,400!! Holy Macarony!)

To support sustainability, the site uses alternative paper materials such as bamboo and hemp fibers (which emits less smoke during combustion). They also use recycled paper for 33% of their paper product.


Seeing that QingMing is a popular celebration in China, HongKong, Taiwan, Macau, Indonesia, Singapore and Malaysia, I believe KimZua can potentially expand their website in Asia; maybe even to Chinese people who live in Europe or America.

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