Game Maker EA Creates Social Networking App

Thu 4 April 2013 11:00, Seema Sanghavi

Are you a fan of games like The Sims? What about Need for Speed or Medal of Honor? If you are you’ll be surprised to know that the maker of these games, Electronic Arts (EA) is now getting into the social networking scene. The game maker recently launched a social networking app that’s not about games but music. Vue is a free app designed to share music and photos.

Game Maker EA Creates Social Networking App

So what exactly can you do with Vue? The idea behind the app is to find songs for your photos on music services such as Rdio and Spotify. You can use this music to create “living shows” and share them with friends and family. You can also add text, pin Google maps to a show and use special effects. If you make changes to your photos stored on Facebook, those changes can instantly show up in your “vues”. According to Vue’s webpage, the app is defined as a place “where life meets music.” Currently, the app is only available on the iPhone and iPad in Canada and in Australia. If you live in another country, you’re currently out of luck.


Now you might wonder why a game maker has created such a social sharing app. Reported in Venture Beat, the app is a low budget exploratory project initiated by EA Partners group. The article states that this is an odd diversification effort and a strange legacy of John Riccitiello, the former CEO who was recently fired. According to the article, a spokesman for EA declined comment. This information is slightly different from that posted on CNET. According to the news site, Mr. Riccitiello resigned as CEO and it was a mutually agreed decision that the company required a leadership transition. CNET reported that it is unclear if Riccitiello had much to do with the creation of Vue. According to The Verge, since the app is a low budget exploratory project, not much should be expected and the game maker should focus on its games.

Regardless of who came up with the app, whether it was a good move for the company will surely be seen shortly. My guess is that since many people have tonnes of photos stored on their computer, this could be something many may be interested in trying, especially since the app is free. The one question I have at the moment is when is Vue going to be available on platforms other than iOS and in other countries? If the app was available to you, would you try it out?







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