Music videos 2.0

Tue 3 April 2012 13:30, Tamara Yadvichuk

Music videos 2.0

Teen singer Jasmine Villegas launched an interactive music video for the remix of her hit song ‘Just a Friend’. Produced by Internet Explorer team at Microsoft together with creative agencies Digital Kitchen and Bradley and Montgomery, the video offers quite an engaging experience by putting you in the clip and letting you play a few mini-games which influence its content.

IMHO there’s nothing special about the song itself, but the whole experience is worth checking out. So, if you haven’t clicked the first link, try it! To see yourself in the video you need to login with your Facebook account. And despite the note on the bottom of the screen which says ‘This experience is at its most awesome in Internet Explorer’, it works with other browsers as well.

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Integrating games and music videos isn’t a brand new idea. For example, last year the band Polyphonic Spree in collaboration with Moonbot Studios launched an iPhone app which contains an interactive music video for their single ‘Bullseye’. While listening to the song, you can play a little game controlling the character called You-Me. Here’s a couple of screenshots:

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The app/song/video/game is available for $1.99 on iTunes, while the song by itself costs $0.99. Bullseye app may not be the most popular app in the store, since it’s likely to be found only by those who like the band in the first place, but it’s certainly a new way to encourage people to pay for music. Would you buy such an app?  


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