Apple lied about 4G on the new iPad?
Apple had some problems with the new iPad in Australia - the first country where it officially went on sale earlier this month. Australian consumer watchdog organization accused the company of misleading advertising concerning the iPad’s 4G feature.
BBC reported that the Australian Competition and Consumer Commission (ACCC) took Apple to court because the new iPad, which is supposed to have a 4G connection, in fact doesn’t work on the 4G network currently available in Australia.
According to Apple’s lawyer Paul Anastassiou, the new iPad works on what is globally accepted to be a 4G network, and they have never claimed that it was compatible with the specific Australian one.
Apple website extensively describes the new iPad and its features, including 4G. Claims such as ‘Designed with next-generation wireless technology, the new iPad with Wi-Fi + 4G connects to fast data networks around the world – up to 4G LTE’ can indeed be misleading.
Although we have to admit that on the page devoted to 4G Apple in small letters clarifies that ‘networks around the world’ apparently means ‘selected networks in US and Canada’.
It is not that the company is dishonest about their devices – they do mention that the new iPad 4G function has limitations, and if you are looking for this information, you will find it. The odd thing for me is that Apple, the global giant with an army of dedicated customers, fans and admirers, bothers to overstate the quality of their product and add a clarification footnote* in a small font. Wouldn’t being straightforward work just as well?
Tagcloudinterview app news a4uexpo video viral microsoft sem twitter gmail searchcowboys marketing streetview blog google spain images smx tools google maps adwords internet europe ppc maps search engine analytics youtube advertising privacy yahoo website event ses seo google earth business indonesia realtime iphone