Can Encyclopedia Britannica compete with Wikipedia?
Encyclopedia Britannica, the most renowned encyclopedia of the ‘paper age’, has announced that they will stop publishing their 32-volume print edition and devote their undivided attention to digital products.
Wikipedia was launched only in 2001, but it didn’t take long for the site to become the world’s favorite reference point. In fact, today Wikipedia.org is number 6 on Alexa’s list of world’s top websites preceded only by Google, Facebook, YouTube, Yahoo! and Baidu.
Let’s look at what Encyclopedia Britannica and Wikipedia have to offer from the user’s point of view. A few main points:
Encyclopedia Britannica claims to be a reliable source of information produced by experts and free of any social or political bias. Wikipedia can be edited by virtually anyone, so in theory you can write anything you want about yourself or your company, but the exaggerations you make will eventually be edited away by your enemies or competitors.
Unlike Wikipedia, Britannica offers some educational programs for children and students, which can make the vast amount of information contained in the encyclopedia more accessible and useful (paid, of course).
For now, Britannica Online will be available for free for a week starting March 13th. It is a bit disappointing though that when I tried clicking on the bright orange banner offering to try Britannica Online Premium for free it sent me to ‘Error 404’.
Here’s a video with more information about Encyclopedia Britannica’s digital services – enjoy!
Tagcloudsearch engines linkbuilding images streetview smx blogger russia browser research social media mobile microsoft search engine social website search engine strategies marketing baidu yandex sea sem maps matt cutts advertising interview app business street view google maps china ppc viral tools europe google tools android internet google earth seo ses