Ahold buys Bol.com for €350 million

Mon 27 February 2012 15:00, Tamara Yadvichuk

Ahold buys Bol.com for €350 million

Dutch retailer group Ahold is acquiring Bol.com, the largest webshop in the Netherlands, for €350 million, the two companies announced today in a press release.

Online world picked up the news immediately, and once again Twitter seems to be the fastest one. The first tweet about the acquisition was posted at 7:04 by @hold_thepresses, who published the press release, and was followed by an explosion of retweets, articles and blog posts.

In the Netherlands Ahold owns Albert Heijn, Etos, Gall & Gall and albert.nl which provides online retail and delivery for the three stores. With Bol.com joining this collection of strong brands, the Ahold group will be covering a huge segment of online retail ranging from food and personal care products to books and electronics. So should we expect a Bol.com tab to be added to albert.nl homepage?


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