MsnNOW: what is everyone talking about?

Mon 20 February 2012 13:45, Tamara Yadvichuk

MsnNOW: what is everyone talking about?

On February 16th. Microsoft launched msnNOW – a new online trend-spotting service, which analyzes popular searches and most shared posts on Bing, Twitter, Facebook, YouTube and BreakingNews.com. A team of editors then translates this info into small articles less than 100 words each.

Long story short, msnNOW gathers top online topics in one place and allows you to look through them within a minute. USA Today reports that the service’s target audience consists mainly of teenagers and young adults who rely on mobile devices to stay informed of all the latest news.

MsnNOW is recent news with a flavor of a global friend feed. It seems like a great idea to be able to get a quick overview of the online world within a couple of clicks. However, a few questions arise.

First of all, msnNOW gets its data about top search queries from Bing and Yahoo, which with a combined global market share of around 7% can’t compete with Google’s 91% (see StatCounter). So does msnNOW refleft the real situation?   

The second question I ask myself is whether such news is really newsworthy. During the making of this post, the top story on msnNOW was about a dog that tried to jump off a balcony in Hollywood. So is it really big news?

<a href='http://now.msn.com/now/About_msnNOW.aspx?videoid=edd10b47-59ea-4ffc-915a-e8cc7ffc2c01&src=v5:embed::' target='_new' title='About msnNOW' >Video: About msnNOW</a>


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