Panic of Apple
Apple, the giant, may be in a really bad mood recently. Its product Ipad will not be legally sold in China. It is all because Apple filed suit against using its trademarked “iPad”. Proview International, an unknown and near bankrupt Chinese company, who wins the lawsuit, and strengthen its ownership of the “iPad” name in China.
Brief review of the case:
In 2000, Proview International, registered a “genius” name, “Ipad” as trademark in China, and got approved. Later, Proview International registered this name in other regions.
As a company faces bankruptcy, its owners are so happy for their previous registration. The name “Ipad” is the only valuable treasure that may save this company, of course, Proview International will make full use of it and get as many as possible from Apple.
Apple’s iPad 2 tablet has been pulled from Amazon’s website in China. Apple could face a fine of 240 million yuan (US$38 million) by Beijing market administrative authorities on its trademark infringement of iPad. Proview has now asked the Chinese government to block the import and export of that popular tablet. If the government really enfore that, the export ban would have significant impact for Apple.
A local press commented that the fail of Apple in this lawsuit shows the attitude for the protection of intellectual property. It is a slap those who think that China does not have intellectual property. Many jokes on Weibo ”we do not have a mature system for intellectual property, but we do have laws to protect it”. Some start to think which name Apple will use for “Ipad”. Getting new ideas from this case, the name from “Apad” to “Zpad” has been registered in China by all kinds of informed, maybe boring and dreaming people. Other names "BluePad", "ThinPad", "TouchPad", "NextPad" are also not available right now.
Tagcloudsearch engine strategies google street view interview europe marketing ads spain google tools privacy linkbuilding sem bing russia youtube social media google maps mobile app ppc china smx website search engines a4uexpo internet adwords funny event video social news viral advertising london search engine indonesia analytics realtime android