Cooperation of Bing and Baidu -- to kill Google?

Thu 11 August 2011 17:21, Kelly Ge

Cooperation of Bing and Baidu -- to kill Google?

Two months ago, news released that Bing and Baidu (Chinese biggest search engine) were going to form a strategic cooperation. Microsoft's Bing will provide English-language search results for Baidu with the purpose of expanding its small share (3.21%) in China's search market.


Baidu is good at providing Chinese search results. Especially after the quit of Google, Baidu has gradually become the only reliable source for Chinese search. Baidu also has its drawback though dominating Chinese market, its English search results. According to my experience, seldom any English search results are relevant, and the quality is not high comparing to the Chinese search results. The vice president Samuel Shen, from Baidu said the agreement with Bing will improve English search for Baidu users and raise Bing's profile in China. Baidu says its site already handles about 10 million English searches daily.

The search result in Baidu will looks like this:


Of course, Bing’s English search results cannot appear every time. For example, if I search “iphone” in Baidu, no English result comes out. I think it is only when you search purely English words the Bing search results can be shown.

This cooperation has just started now, and the honeymoon period for both parties is a win-win situation. Who is unhappy? Apparently Google!  This cooperation guarantees Baidu's current share and the potential expansion, and Bing will have a better chance to reach Chinese internet users.

It is too early to say who is going to win, or which party will laugh at the end.  Will both parties kill Google completely in China? I do not know, but the market share for Google in China may drop again. Probably Google does not view China very important now, for it is busying with Google+. But I am curious for Google’s next step.

Google, show your power as a global leader.  What is your reaction?

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