Truveo lends a hand to Facebook to compete with YouTube

Fri 11 June 2010 14:09, J-P De Clerck

An increasing number of marketers and, obviously, also search engine marketers are discovering the possibilities of online video. With YouTube videos showing up in Google’s search results and the increasing importance of social networks for SEO purposes, online video is yet another way to “UnGoogle your online marketing” a bit.

By the way: I recently found the just mentioned post via an excellent article about the MayDay update by Dr. Dave Chaffey who thoroughly tested the impact of the MayDay update, using Google Analytics, and who will soon talk about analytics here in an interview.

Back to online video.

It has become almost a natural reflex to think “YouTube” when talking about online video. However, Facebook also has a database of more than 500 million videos and is climbing in the top of online video destinations.

Facebook becomes a hub for online video viewing

News just came in that video search engine Truveo now has introduced a video search application for…Facebook.

It’s another challenge for Google since Truveo’s Facebook application not only enables Facebook users to search online videos but on top of it obviously enables them to share video.

Earlier this week, NewTeeVee wrote that “Facebook is increasingly becoming a hub for online video viewing”.

The blog talked to a Facebook spokesperson who said that over 20 million videos are being uploaded to Facebook per month and that over 2 billion videos are being watched there.

Also, the number of uploads is growing fast.

Today YouTube still leads the online video world. What will it be tomorrow when the Truveo Facebook app finds its way among the Facebook users?

The author is a 360 degrees interactive marketer and serial blogger. You can connect with him on Twitter or follow his blog here.

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