UK SEM agency Greenlight on SEM, tracking and Twitter
Search Engine Marketing (SEM) company Greenlight, recently revealed its “top 10 predictions for natural and paid search in 2010”. In the ‘Year in Review Briefing’, that gives an overview of SEM in 2009 besides the ten predictions, Greenlight claim that many advertisers are trusting search agencies with their social media marketing strategies and budgets.
In fact, the company states that it saw an increased investment from advertisers wanting to appear across Facebook’s placement targeting program.
Of course, Greenlight knows that social media are about much more than SEM but as the company says: “it is positive to note that affordable cost-per-acquisitions (CPA) can be acquired if used effectively”.
Changes in Twitter integration
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