Getting the link from the BBC might be getting easier

Mon 14 December 2009 11:00, Bas van den Beld

Getting the link from the BBC might be getting easier

Getting a link from the BBC has for many linkbuilders been the ultimate goal. Over the years the BBC has been very careful with who they link to. That might be changing according to British newspapers the Independent and the Guardian.

BBC technology chief Erik Huggers has hinted that the BBC might be getting more generous with their links. He said "the corporation might do more to open up its site."

The reason the BBC is so careful with 'giving away' links some believe is because the BBC wants to keep the visitors on their site in stead of sending them to other sites. Others have also believed the carefulness with links is because they don't want to give away too much of their 'linkjuice'.

Huggers told the Independent:

"The inflow of content is still limited to a bit of UGC and a bit of commenting but I think what we'll start to see is – just like we're making news available on third-party news websites through some of the technology and innovation in this division – I think it's going to be interesting to see over the next year or so how there's going to be potential for making it flow the other way round as well."

The change of behavior is said to be triggered by the fact the BBC is looking to build partnerships with other news organizations.

The fact remains that a link from the BBC can help your site very much. Not just by the amount of visitors clicking on the link, also because of the 'power' of the BBC-pages. The homepage has a pagerank of 9, which indicates how important Google believes the website is.

Last week Searchcowboys got their 'fifteen minutes of fame' when mentioned on the BBC site. We also got a link, though not in the article itself but on the side and not linking to the source article but to the homepage. Still, it was a very welcomed link :). Chances are there might be more if we can believe mr Huggers.


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