Getting the link from the BBC might be getting easier
Getting a link from the BBC has for many linkbuilders been the ultimate goal. Over the years the BBC has been very careful with who they link to. That might be changing according to British newspapers the Independent and the Guardian.
The reason the BBC is so careful with 'giving away' links some believe is because the BBC wants to keep the visitors on their site in stead of sending them to other sites. Others have also believed the carefulness with links is because they don't want to give away too much of their 'linkjuice'.
"The inflow of content is still limited to a bit of UGC and a bit of commenting but I think what we'll start to see is – just like we're making news available on third-party news websites through some of the technology and innovation in this division – I think it's going to be interesting to see over the next year or so how there's going to be potential for making it flow the other way round as well."
The change of behavior is said to be triggered by the fact the BBC is looking to build partnerships with other news organizations.
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12 June 2013 / 13 June 2013