Dutch Advertising agency stops selling banners

Tue 1 December 2009 16:06, Bas van den Beld

Dutch Advertising agency stops selling banners

A new step in advertising in the Netherlands? WebAds, an interactive advertising agency (who also does ads on Searchcowboys) has decided to stop selling full banners. With this step they move away from 'old style advertising' online.

WebAds believes the market for the banner has gotten to small and not effective enough. Startung January 1st they will therefore no longer sell banners on the websites within their network. Banners will be replaced by other kinds of formats like Leaderboards or rectangles.

Managing partner of WebAds Tjeer Kooij said:

"The Full Banner is too small, has little impact and offers too little creative possibilities. Also the Skyscraper, another icon of internet history, will probably soon be replaced. Other formats like the Leaderboard or the Rectangle have taken the place of the banner. These larger formats will give advertisers more visibility and more options for creativity. We see a trend of larger formats. In the future making money on websites will be done less with banners and more with other forms like specials, content integration or sponsoring."

What do you think, what is the way to make money online in the future?


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