Google also strikes deal with Twitter

Thu 22 October 2009 08:55, Bas van den Beld

Google also strikes deal with Twitter

After Bing announced it had made a deal with Twitter that it would be able to index the Twitter database Google almost immediately replied: they too have made a deal with Twitter.

At the same conference and on the Google blog Marissa Mayer announced the deal, stressing that the new type of information Twitter is giving us is important for the web.

"we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results. We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."

It is not clear yet if Google starts right away with the indexing or not. Searches, though on the .com, even on the 'trending topics', don't give back any results so far. It might be that also with Google the results will first only show up in the US.

Google also announced 'social search' to be launched soon in Google Labs. That will allow you to see results for queries from people within your social network. This kind of search was talked about before but raised a lot of questions. Do you want your friends to see what you are looking for, for example.

More on the deal between Google and Twitter, Bing and Twitter and social search later on here and also tonight in the Searchcowboys podcast on Webmasterradio.

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