Online Ad Spend surpasses TV for the first time
A study by the IAB and PricewaterhouseCoopers released today showed that online ad spend has surpassed TV in the UK as the single biggest advertising medium. Online advertising now accounts for 23.5% of all UK ad spend at a total of £1.75 billion. This is an increase of 4.6% compared to the previous year while TV dropped by 17%.
The lion’s share of the online spend goes to search with 59.8% (£1.04 billion). PPC showed string growth with a reported increase of 6.8%. Online classifieds made a strong return with a 10.6% growth increase resulting in a 22% share of entire online spend.
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