Adobe takes plunge in web analytics with Omniture purchase

Wed 16 September 2009 16:02, Editors

Adobe takes plunge in web analytics with Omniture purchase

A remarkable purchase was made yesterday in the world of statistics. Adobe announced it will be acquiring Omniture. With this deal Adobe wants to be in instant big player in web analytics. 

As the press release states "Adobe’s acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and information."

Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for $21.50 per share in cash.

AP's press release states: 

"Adobe Systems Inc. said Tuesday it will buy the Web analytic software company Omniture for about $1.8 billion, giving the maker of content-creation software a way to let marketers monitor the effectiveness of such content.

San Jose, Calif.-based Adobe Systems Inc. said it will buy Omniture Inc. for $21.50 per share in cash, a premium of 24 percent over Omniture’s closing stock price Tuesday.

The announcement came as Adobe said it earned $136 million, or 26 cents per share, in the fiscal third quarter that ended in August, down 29 percent from the same time a year earlier.

Excluding one-time items, Adobe earned a profit of 35 cents per share, a penny above what analysts polled by Thomson Reuters were expecting. The maker of Photoshop, Flash and Acrobat software says its revenue fell 21 percent to $697.5 million."

Adobe_omniture
The deal is remarkable because Adobe never made any intentions to play a role in the web analytics market. But we are curious about what this will mean for the market. And how good the statistics will look ;). User interfaces for web analytics might just take a special turn here.


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